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Formic is reshaping American manufacturing by making industrial automation accessible through a Robotics-as-a-Service model. The company combines industrial robotics, proprietary software, and full-service support to help manufacturers deploy automation quickly without large upfront capital investment, addressing labor constraints and competitive pressures.
As an Automation Sales Manager, you will own revenue growth and market expansion within a geographic territory. You will develop and execute a strategic territory plan, build deep knowledge of the regional manufacturing landscape, and establish trusted relationships with manufacturers, integrators, and strategic partners.
Key responsibilities include owning and executing a regional territory strategy to drive pipeline growth and revenue attainment; generating and qualifying new business opportunities within SMB and mid-market manufacturing accounts; leading consultative discovery conversations and on-site meetings with manufacturing decision makers; developing tailored automation solutions in partnership with Solutions and Engineering teams; advancing opportunities through the full sales cycle from prospecting to contract execution; building and maintaining executive-level relationships across plant, operations, and ownership stakeholders; representing Formic at industry events and trade shows; maintaining accurate CRM data and pipeline visibility; and analyzing regional manufacturing trends and competitor activity to refine territory strategy.
You will work directly with customers to evaluate automation opportunities, define project requirements, and collaborate with internal teams to develop system concepts. You will lead commercial negotiations and own the full sales cycle from initial engagement through contract execution. This is an individual contributor role with significant autonomy and accountability for territory performance.
Ideal candidates have proven success in full-cycle B2B sales with consistent revenue attainment, experience owning and growing a geographic territory independently, demonstrated ability to proactively build pipeline in new or underpenetrated markets, strong understanding of manufacturing operations and industrial buying processes, ability to navigate multi-stakeholder buying committees and technical decision makers, analytical mindset with ability to quantify value and communicate ROI, proficiency with Salesforce or comparable CRM systems, willingness to travel up to 75% within the assigned region, and comfort operating in a fast-growth environment with evolving processes.
