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Salary: CAD 60,000 - 70,000 / annual
Mitratech is a 35+ year-old enterprise software company serving 20,000 clients globally (30% of Fortune 500) across Legal, Risk, Compliance, and HR functions. The Associate Product Marketing Manager, GRC will support go-to-market strategy and execution for select products in Mitratech's Governance, Risk, and Compliance portfolio.
In this role, you will own defined projects across launch and GTM execution, sales enablement, competitive intelligence, and win/loss analysis. Key responsibilities include:
**Launch & GTM Execution:** Support go-to-market activities for new products, capabilities, and feature releases. Translate product updates into launch messaging, sales materials, presentations, and customer-facing assets. Coordinate with Product Management, Demand Generation, Customer Marketing, and Sales. Develop messaging and materials for cross-sell and upsell initiatives. Ensure consistent product positioning across marketing and sales channels.
**Sales Enablement:** Develop and maintain sales enablement materials including buyer's guides, competitive guides, presentations, FAQs, objection-handling resources, and product messaging. Manage the internal sales enablement tool and asset repository as primary administrator. Support sales training and internal communications around new products, releases, positioning, and competitive insights. Provide timely support for sales requests.
**AI-Enabled Workflows:** Use AI tools to streamline research, competitive monitoring, content development, and other marketing workflows. Test, improve, and maintain AI-assisted workflows while ensuring accuracy. Identify new ways to use AI in the PMM lifecycle.
**Competitive Intelligence & Win/Loss:** Monitor competitors, market trends, and customer needs across the GRC landscape. Support development and maintenance of competitive battlecards. Organize win/loss feedback and identify trends.
You will work as a key member of a globally distributed marketing team, collaborating closely with colleagues across the US, UK, and EMEA. The role is 100% remote and can be performed anywhere in Canada, though alignment with Eastern Time Zone business hours is strongly preferred for team collaboration.
Within 6–12 months, success looks like: developing strong understanding of Mitratech's GRC portfolio and competitive landscape; becoming a reliable partner to Product Management and Sales; delivering high-quality positioning and sales enablement materials with increasing independence; contributing meaningful competitive and win/loss insights; identifying opportunities to use AI and automation; and building strong cross-functional relationships.
**Requirements:**
- 2–3 years of relevant experience in product marketing, B2B technology, SaaS, risk, compliance, or a related field
- Experience working cross-functionally with Product, Sales, Marketing, or Customer teams
- Strong written and verbal communication skills with ability to simplify complex products for different audiences
- Experience creating marketing and sales enablement materials for B2B audiences
- Comfortable conducting market and competitive research and turning findings into practical insights and assets
- Strong organizational skills and ability to manage multiple projects and deadlines
- Comfortable working with marketing or business metrics and using data to inform decisions
- Hands-on experience using AI tools to improve research, content creation, analysis, or marketing workflows
- Experience in GRC, risk, compliance, cybersecurity, legal technology, or enterprise SaaS is an asset
- Bachelor's degree in Marketing, Business, Communications, or a related field is an asset
