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Arta Finance is seeking an Associate Product Marketing Manager to drive B2C go-to-market strategy for its advanced investment platform serving US and Singapore markets. This is a high-velocity role launching new investment products weekly—structured products, alternatives, and AI-driven portfolios—with hard deadlines and funding commitments.
You will serve as the translation layer between Arta's investment desk and members, turning complex financial products into accurate, compliant, and compelling member-facing content. Key responsibilities include supporting B2C go-to-market implementation across markets; building and using AI tools (agents, automated review workflows) to accelerate content production and scale marketing operations; managing the product content pipeline to ensure timely publication of brochures, webinars, product specs, and in-app pages; co-authoring lifecycle and campaign collateral including launch emails and educational narratives; planning paid user acquisition, landing pages, and educational webinars; producing white papers and explainers that demystify sophisticated strategies; drafting member-facing materials aligned with brand voice and regulatory requirements; auditing and optimizing onboarding flows and activation touchpoints; collaborating cross-functionally with Product, Compliance, Investment Research, Design, and Client Advisory teams; and staying current on macroeconomic trends, regulatory changes, and competitive dynamics in wealth management and private markets.
You bring 2–3+ years of product marketing or product experience, ideally with exposure to wealth management, fintech, or alternative investment platforms. You understand sophisticated financial products (private markets, exotic derivatives, tax-aware investing) and can write compliant, compelling copy on tight deadlines. You actively use AI tools and are excited to build automated marketing workflows. You thrive in fast-paced, deadline-driven environments with meticulous attention to detail, regulatory comfort, and a data-driven mindset for A/B testing and funnel optimization. Prior alternatives/derivatives marketing experience is strongly preferred.
