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Zocdoc is a healthcare marketplace that empowers patients to find and book in-person or virtual care across all 50 states, 200+ specialties, and 12,000+ insurance plans. The company is seeking an Associate, Paid Social to join the Patient Acquisition Marketing team, reporting to the Marketing Manager, Paid Social.
In this individual contributor role, you will execute and optimize paid social campaigns designed to connect patients with care. Your primary responsibilities include building and launching campaigns in Meta Ads Manager, managing budgets and pacing, monitoring performance metrics, and completing quality assurance across campaign setup, targeting, creative assets, and tracking. You'll support A/B testing across creative, messaging, audiences, and campaign structure to identify actionable insights, and partner with Creative, Brand, Integrated Marketing, and Analytics teams to coordinate launches and improve performance.
You'll also monitor platform updates and emerging ad formats, support campaign expansion and testing across TikTok and other social platforms, and identify practical ways to improve established workflows and systems.
Required qualifications include 1+ years of experience in paid social advertising, performance marketing, media buying, or related digital marketing roles. You need strong hands-on experience building and managing campaigns in Meta Ads Manager, with demonstrated expertise in campaign setup, audience targeting, budget pacing, optimization, reporting, and QA. You should be able to interpret performance data, identify trends, and make practical adjustments. Strong organizational skills, attention to detail, and the ability to manage multiple priorities are essential. Clear written and verbal communication skills are required, particularly for explaining campaign results to cross-functional partners. A Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent practical experience) is required. Familiarity with TikTok Ads, Looker, Google Analytics, or advanced Excel is a plus.
