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AppDirect is seeking an Associate Marketing Program Manager to drive partner marketing execution and growth strategy. In this role, you'll design and execute multi-channel marketing campaigns aligned to sales plays across a portfolio of SaaS and cloud providers including Microsoft, AWS, and Google Cloud.
Key responsibilities include:
- Design and execute multi-channel marketing growth plans (web, email, events, newsletters, partner training) aligned to specific sales plays across SaaS and cloud provider portfolios
- Serve as primary point of contact for provider relationships, running regular cadence calls to keep campaigns on track and stakeholders informed
- Manage end-to-end logistics for joint marketing initiatives and partner sponsorships
- Own co-op and MDF (Marketing Development Funds) tracking workflows from initial commitments through claim submissions, compliance reviews, and reconciliation
- Navigate provider-specific portal mechanics and rules to successfully complete claim submissions and financial reconciliations
- Enforce content and co-branding standards across all joint marketing assets
- Assist with event logistics including sponsorships, pre-event prep, onsite execution, and speaker routing
- Use HubSpot and DOMO to aggregate campaign metrics and deliver ROI narratives to internal and partner stakeholders
- Monitor funnel KPIs and optimize campaigns for conversion and growth impact
You bring 3+ years of partner, provider, or sponsor marketing experience with end-to-end ownership from planning through execution. You have professional B2B experience in cloud, MSP, IT, marketplace, or telecom channels, with direct hands-on experience in hyperscaler partner-funded programs (Microsoft, AWS, Google Cloud). You demonstrate strong project management skills managing multiple concurrent programs with hard deadlines, and you're comfortable with marketing automation platforms (HubSpot, DOMO) and work-management tools (monday.com). Experience with AI-powered marketing tools is valued. You thrive at the intersection of sales strategy and marketing execution, translating business-determined sales plays into structured growth plans.
