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Amplify Education is seeking an Associate Manager for Performance Marketing to support the Science and Math products and Amplify Classroom platform, which serves over 18 million students and teachers across all 50 states and six continents. This role sits on the performance marketing team and bridges marketing leadership with execution, collaborating with content and product marketers to develop digital campaigns aligned with enterprise goals.
Key Responsibilities:
- Create digital marketing assets including emails, ads, forms, landing pages, and marketing automation workflows
- Develop and execute digital marketing strategies focused on campaign planning and digital acquisition goals
- Drive paid media ad placements by monitoring performance, optimizing results, and providing actionable recommendations
- Use project management tools to lead and track digital campaigns from start to finish
- Manage relationships with external digital marketing vendors and partners to ensure campaign alignment and performance
- Measure and report on digital marketing effectiveness (e.g., MQL to SQL conversion) using attribution and analytics tools
- Contribute data-driven recommendations for campaign optimizations in team presentations to support continuous improvement
- Support the development of direct reports, helping them align work to team and company objectives
- Leverage company-approved AI tools to accelerate marketing workstreams and share learnings across the team
The ideal candidate is highly organized, data-driven, and excited about measurable marketing success. You'll work in a fast-paced, results-driven environment with foundational understanding of digital marketing channels including web, social, email, AI marketing, paid media, and content marketing, plus intermediate experience with digital acquisition and retention strategies.
Requirements:
- BA/BS degree
- 3+ years of work experience in marketing, communications, or a related field
- Experience with marketing CRM systems and analytic tools
- Demonstrated experience building digital marketing campaigns with defined KPIs and measurement plans
- Ability to work collaboratively in a data-driven, team-focused environment
Preferred Qualifications:
- Experience with HubSpot and Salesforce
- Experience using a content management system (CMS)
- Familiarity with paid social platforms (Meta, LinkedIn, Twitter)
- Understanding of core marketing concepts and digital strategy
- Proficiency with Google Analytics and Google Ads
- Experience with project management systems
