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Hinge Health is seeking a mission-driven Growth Marketing Manager to own the paid search channel end-to-end. Paid search is currently the largest digital paid media channel and a significant driver of enrollments for the company's AI-powered healthcare platform serving musculoskeletal, pelvic health, gastrointestinal, and migraine care.
In this role, you will:
- Own paid search strategy and execution across Google Ads and Microsoft Advertising, managing branded and non-branded search, Performance Max, and related formats
- Translate insights from new product launches, audience research, and company goals into channel strategy and experimentation roadmaps
- Analyze data to identify insights and design experiments around messaging, ad formats, and campaign features
- Build optimized workflows, playbooks, reporting systems, and AI-assisted automation to improve efficiency and accelerate test-and-learn cycles
- Create regular performance reporting on pacing, efficiency, and test results, translating findings into actionable next steps
- Serve as the primary point of contact with Google account representatives, staying current on new features, betas, and policy changes
- Collaborate cross-functionally with creative, data science, and broader growth teams to integrate paid search into overall acquisition strategy
You'll join the paid media pod, the fastest-growing group of channels on the Growth team, with real autonomy to decide what the work is and how it gets done. Your work directly ties to furthering Hinge Health's mission to improve the lives of people suffering from chronic conditions.
Hinge Health operates a hybrid model based in the San Francisco office, requiring in-person attendance three days per week for full 8-hour business days. The workplace is dog-friendly, and occasional off-site events may occur. Physical demands are minimal, involving standard office activities.
QUALIFICATIONS:
Required:
- 3+ years of experience managing paid search campaigns, including hands-on Google Ads work managing bid settings, determining campaign structure, and conducting keyword research
- Proven track record of managing meaningful budgets and hitting acquisition growth and efficiency goals
- Experience using Mode, Mixpanel, Google Analytics, or similar tools to build reports and analyze performance
Preferred:
- Proven success managing large paid search programs with budgets of at least $3 million annually
- Demonstrated use of Claude Code, Codex, or similar tools to build workflows supporting campaign strategy and execution
- Working knowledge of SEO and AEO and how they intersect with paid search
- Experience running structured tests on ad copy, landing pages, and campaign settings, translating results into action
- Hands-on Microsoft Advertising campaign management
- Track record of testing emerging ad formats, including ChatGPT Ads
- Background in healthcare or another regulated industry
