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DailyPay is seeking an Associate, Growth Marketing to own end-to-end email and user communications campaigns for its consumer product suite, including On-Demand Pay, DailyPay Card, and the newly launched Perks marketplace. Reporting to the Director of B2C Marketing, you'll drive adoption and engagement through data-driven campaigns across email, SMS, and push notifications.
In this hands-on role, you'll maintain a high-velocity campaign calendar, deploying multiple campaigns weekly to targeted user segments. You'll manage the full campaign lifecycle—from strategy and segmentation through design, automation, QA, and reporting—using Iterable as your primary platform. You'll own core technical aspects including HTML/CSS adjustments, complex user segment builds, journey logic setup, and rigorous testing across devices and links. Your work directly contributes to revenue and KPI targets across the organization.
You'll collaborate cross-functionally with Operations, Customer Success, Marketing, Product, and Data teams to translate business briefs into executed campaigns. A key responsibility is becoming the go-to technical expert on Iterable, ensuring flawless deployment and maximizing the platform's capabilities. You'll also prepare data reports and analysis of campaign results for stakeholder consumption.
The ideal candidate brings 1–3 years of growth and email marketing experience, ideally from B2C marketplace, tech, or fintech backgrounds. You should have hands-on-keyboard proficiency in a major ESP/CRM platform (Iterable, Braze, Salesforce Marketing Cloud, or similar), with demonstrated experience in e-commerce or financial services consumer products. You're process-driven, obsessive about detail, and thrive in fast-paced environments managing high volumes of tactical requests. HTML/CSS skills are a major plus. Strong communication and stakeholder coordination abilities are essential.
