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MaintainX, now part of Autodesk Operations Solutions, is seeking an Associate SEO and GEO Specialist to join the Demand Generation team in Montreal. MaintainX is a mobile-first work execution platform used by over 13,000 customers including Duracell, McDonald's, Shell, DHL, and Volvo to optimize operations across millions of managed assets and work orders.
In this role, you will execute SEO and GEO (generative engine optimization) strategy to ensure MaintainX appears prominently when buyers search for maintenance software solutions on ChatGPT, Perplexity, Google's AI Overviews, and traditional search engines. You'll work alongside a Senior SEO/GEO Specialist to build out a two-person team.
Key responsibilities include:
- Execute content refreshes and gap-filling pieces from brief through QA to publication, ensuring priority pages maintain rankings and AI citations
- Review backlink and offsite citation prospects to maintain high-quality link profile
- Support technical SEO audits and keyword research, identifying issues and opportunities before they impact traffic
- Serve as primary point of contact for web, design, content, product teams, and external vendors, translating requests into clear action items and ensuring follow-through
- Design and run experiments with the Senior Specialist to understand what drives visibility in LLMs, documenting findings
- Communicate the business value of SEO/GEO changes to non-technical stakeholders to secure buy-in
Within 6-12 months, you'll own execution on core projects, handle ad hoc requests independently, and propose your own experiments.
Requirements:
- 1-2 years of SEO experience through a professional role or strong internship
- Hands-on proficiency with keyword research and rank tracking tools (Semrush, Ahrefs, or equivalent)
- Clear understanding of how search is evolving, particularly how LLMs surface and cite sources
- Demonstrated testing experience or side projects exploring GEO, with documented learnings
- Ability to explain technical concepts to non-technical teammates and build alignment
- Strong organizational skills to manage multiple concurrent projects and follow through to completion
- Comfort making decisions in ambiguous situations, as search optimization rarely offers clear answers
Nice-to-have qualifications:
- Experience with technical audit tools (Screaming Frog)
- Exposure to GEO and AEO tools (Profound, AirOps)
- B2B SaaS or demand generation background
