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MaintainX, now part of Autodesk Operations Solutions, is a mobile-first work execution platform used by 13,000+ customers including Duracell, McDonald's, Shell, DHL, and Volvo to optimize operations across industrial and frontline teams. The company manages 13.9 million assets and has completed 79.5 million work orders.
You will join the Demand Generation team as an Associate SEO and GEO (Generative Engine Optimization) Specialist, working alongside a Senior SEO/GEO Specialist. This is a newly expanded role—currently run by one person—where you'll help build a two-person team focused on ensuring MaintainX appears in AI-powered search results (ChatGPT, Perplexity, Google AI Overviews) when buyers research maintenance software.
Key responsibilities:
- Execute SEO and GEO strategy to improve MaintainX visibility across search channels
- Manage content refreshes and gap-filling projects from brief through QA to publication, maintaining rankings and AI citations
- Evaluate backlink and offsite citation opportunities, ensuring high-quality link acquisition
- Support technical SEO and keyword research, identifying issues and opportunities before they impact traffic
- Serve as primary point of contact for web, design, content, product teams, and external vendors; translate requests into clear action items and drive projects to completion
- Design and run experiments with your Senior Specialist to understand what drives visibility in LLMs; document findings
- Communicate the business value of SEO/GEO changes to non-technical stakeholders to build buy-in
Within 6–12 months, you will own execution on core team projects, handle ad hoc requests independently, and propose your own experiments.
The role offers early ownership of real projects, mentorship from the person who built the SEO/GEO playbook, access to Autodesk's scale and resources, and the opportunity to grow as search technology evolves.
REQUIREMENTS:
- 1–2 years of SEO experience (through a role or strong internship)
- Hands-on proficiency with keyword research and rank tracking tools (Semrush, Ahrefs, or equivalent)
- Clear understanding of how search is evolving, including how LLMs surface and cite sources
- Demonstrated testing experience or side projects exploring GEO
- Ability to explain technical concepts to non-technical teammates and secure alignment
- Strong organizational skills to manage multiple projects and follow through to completion
- Comfort making decisions with incomplete information
Nice to have:
- Screaming Frog or other technical audit tools
- Exposure to GEO and AEO tools (Profound, AirOps)
- B2B SaaS or demand generation background
