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Salary: USD 80,000 - 120,000 / annual
Zeta Global (NYSE: ZETA) is an AI-powered marketing cloud that helps enterprise customers acquire, grow, and retain customers more efficiently through its unified Marketing Platform. The platform combines identity, intelligence, and omnichannel activation powered by one of the industry's largest proprietary databases and AI.
You will serve as the primary strategic and operational leader for paid search client relationships, balancing high-level strategy with hands-on campaign execution. This is a client-facing role that requires both strategic vision and the ability to roll up your sleeves and execute.
Key responsibilities include:
**Client Strategy & Leadership:** Serve as the primary contact for paid search strategy and performance discussions. Develop and present strategic roadmaps, testing plans, and growth opportunities tailored to client goals. Proactively identify optimization and innovation opportunities across accounts.
**Campaign Management & Execution:** Oversee end-to-end paid search campaign execution, including account setup, budget pacing, optimization, and reporting. Actively manage campaigns across Google Ads, Google Ads Editor, Microsoft Ads, and SA360. Establish testing frameworks and innovation pipelines to continuously improve results. Translate insights into actionable next steps that drive measurable client impact.
**Team Collaboration & Mentorship:** Collaborate with internal teams to ensure campaign execution aligns with client objectives. Provide mentorship and guidance to junior team members, ensuring best practices are consistently applied.
**Analysis & Reporting:** Deliver clear, data-driven performance reports and insights to clients, diving into the "why" behind the data. Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends. Ensure accuracy, consistency, and timeliness of reporting.
The role is fully remote but can be hybrid depending on location preference (NYC, Nashville, LA, San Francisco, Miami available).
**Requirements:**
- 5+ years of relevant paid search experience
- Hands-on experience managing monthly campaign budgets of $500k+
- Experience with Google Ads, SA360, Microsoft Ads, and Google Ads Editor
- Meticulous attention to detail
**Preferred (not required):**
- Experience with GA4
- Experience with Shopping, Vehicle Ads, and Performance Max campaigns
- Google Ads and Microsoft Ads certification
