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Inkitt is seeking an ASO Manager to own the App Store Optimization strategy and roadmap across four consumer apps (Inkitt, Galatea, CandyJar, and Ironblood) on iOS and Android. This is a hands-on leadership role where you'll drive measurable growth through structured experimentation and strategic optimization.
Key Responsibilities:
- Develop and execute ASO strategy and roadmap for all four apps, setting priorities and testing cadence by market
- Run structured experiments on creative assets, metadata, and store journeys to improve conversion rates, keyword rankings, and category positioning
- Optimize screenshots, preview videos, icons, and copy for relevance and conversion across every market
- Build and manage Custom Product Pages and Custom Store Listings tailored to different user intents and audiences
- Collaborate with Product to enhance ratings and review health; pitch Apple and Google editorial teams for app featuring opportunities
- Lead localization efforts and geo-segmented testing to ensure each app feels native in every region
- Partner with User Acquisition, Creative, Product, and Data teams to synthesize paid and organic insights and scale winning tactics
- Own ASO reporting and analytics, translating data into clear priorities for the team and leadership
You'll work autonomously across time zones, bringing solutions rather than problems, and maintaining a data-driven approach to decision-making. The role requires balancing strategic thinking with hands-on execution, including basic video and design iteration skills.
Requirements:
- 4–6 years of ASO or mobile growth experience, ideally at B2C apps with significant install volume
- Proven track record of improving store conversion, keyword rankings, and average ratings through structured experimentation
- Hands-on expertise in briefing, specifying, and measuring store creative (screenshots, icons, preview videos, feature graphics)
- Deep keyword research and metadata experience with clear measurement and iteration frameworks
- Experience building and routing traffic to Custom Product Pages and Custom Store Listings with clean tracking
- Experience optimizing review prompts and managing review replies at scale
- Track record of winning store features through editorial relationships and strong promotional assets
- Global ASO experience including localization workflows, translation QA, market prioritization, geo-specific messaging, and per-locale testing and rollout
- Multi-language copywriting skills and familiarity with locale constraints (e.g., German and French text length)
- Comfort with spreadsheets, A/B testing frameworks, and writing clear hypotheses
- Familiarity with mobile measurement partners (Adjust, AppsFlyer) and SKAN
- Experience with subscription funnels and pricing or plan messaging tests
- Basic video and design skills to iterate on assets quickly
- Strong communication and project management across distributed teams
