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Area Sales Specialist (Business Finance Specialist) - Cards (Ludhiana)

Tide - Ludhiana, Punjab, India - In-office - posted 2026-07-24

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Tide is a fintech platform serving over 2 million SMEs globally with business banking, invoicing, and accounting solutions. The company operates across the UK, India, Germany, and France with 2,800+ employees and has raised over $300 million in funding. You will lead the Tide Card distribution business in the Ludhiana region, managing a field sales team (DST/FOS) and driving partnerships with SMEs, restaurants, salons, hotels, and retail outlets. Your responsibilities include: • Hiring, training, and managing the regional field sales team with performance tracking and on-ground support • Identifying and engaging target merchants to pitch and close Tide Card partnerships • Owning the full acquisition pipeline—managing leads, follow-ups, and conversions • Collaborating with internal teams on partner onboarding across hospitality, retail, and salon segments • Providing training and ongoing support to partners on product features and business opportunities • Coordinating monthly partner activation campaigns and app-based marketing initiatives • Serving as the primary point of contact for partners, resolving operational and technical issues • Exploring new growth opportunities and monitoring competitive landscape to refine regional strategy You bring 5–7 years of work experience with at least 3+ years managing field sales or card sales teams, ideally in fintech or prepaid cards. You excel at building and scaling sales teams from scratch, thrive in fast-paced startup environments, and combine strong ownership with creative problem-solving. You're comfortable with fieldwork, have excellent stakeholder communication skills, and work independently with initiative.

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