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Horizon3.ai is a fast-growing remote cybersecurity company on a mission to help organizations proactively identify and fix exploitable attack vectors before criminals exploit them. The flagship NodeZero platform delivers production-safe autonomous pentests and security assessments that scale across internal, external, cloud, and hybrid environments, serving organizations from educational institutions to Global 100 enterprises, ITOps/SecOps teams, consulting firms, and managed service providers.
The Alliances Marketing Manager will drive strategic growth across Horizon3's technology alliance ecosystem, developing and implementing high-impact marketing initiatives, demand generation strategies, and co-marketing playbooks with strategic technology partners and hyperscalers. This is a pivotal role requiring a strategic operator who balances technical product knowledge with partner relationship building to drive alignment and go-to-market readiness.
Key responsibilities include defining and scaling the alliance marketing strategy to align with partner ecosystem tiers and company growth targets; supporting go-to-market initiatives with cloud providers and optimizing positioning within marketplaces like AWS to drive co-sell pipelines; measuring and reporting on campaign ROI and partner-sourced lead attribution. You will build and launch multi-channel joint campaigns leveraging digital, social, PR, and account-based marketing; construct repeatable campaign frameworks and sales enablement assets for regional teams; and plan strategic event execution at flagship industry conferences (Black Hat, RSA, re:Invent) and partner-hosted events.
You will serve as the primary marketing liaison to key alliance partners, maintaining operational cadence and consistent engagement, while partnering closely with internal Partner Business Managers, product management, and field sales to ensure organizational readiness for alliance initiatives and joint wins.
The role requires 4+ years of B2B alliance or partner marketing experience, with a proven track record managing technical alliance relationships and executing global co-marketing campaigns in SaaS or cybersecurity environments. You should have strong understanding of channel ecosystems and technology partner landscapes, experience with AWS Marketplace and AWS Partner Network, and demonstrated ability to translate technical cybersecurity concepts into clear, partner-ready messaging. Ideal candidates are adaptable, detail-oriented self-starters with strong project management and analytical capabilities, comfortable executing in fast-paced, cross-functional environments with shifting priorities. The role requires up to 40% travel for field programs, industry events, sales engagement, and internal offsites.
