SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: CAD 94,000 - 115,000 / annual
Vidyard is seeking an AI Marketing Operations Manager to join the Demand Generation team, reporting to the Director of Growth and Demand Generation. This is an individual contributor role focused on building and administering signal-based campaign and lifecycle automation that powers both product-led growth (PLG) and sales-led growth (SLG) motions.
You will own the end-to-end marketing operations infrastructure, working across Vidyard's data warehouse, marketing automation platform (Marketo, with active HubSpot evaluation), Salesforce, and Clay. Your core responsibility is diagnosing where processes break down and building the automation, AI agents, or workflows to fix them proactively—not waiting for tickets to configure forms.
Key areas of focus include:
**Campaign & Lifecycle Automation**: Design and execute complex, multi-touch nurture and lifecycle programs across PLG and SLG motions (email, webinars, online ads, content syndication, events). Build and manage lead scoring models and engagement nurture logic. Manage database health, forms, lists, and system assets as the operational foundation.
**AI Agent Orchestration & Signal-Based Automation**: Design AI-driven automation that converts product usage and enriched account data into triggered plays. Orchestrate multi-step workflows across the data warehouse, marketing automation platform, and Clay. Use AI agents to monitor campaign automations in production, catching breakages and flagging anomalies before they cascade downstream. Own data enrichment strategy using Clay to keep contact and account records complete and properly segmented.
**Reporting, Analytics & Measurement**: Implement and maintain campaign tracking, including UTM governance and lead source attribution. Build and maintain dashboards covering campaign performance, funnel and pipeline metrics, and program ROI. Deliver data-driven insights that drive real decisions.
**Lead Routing & Data Integrity**: Maintain lead capture, routing, and scoring frameworks for clean handoffs to Sales. Ensure marketing program data flows accurately into Salesforce. Maintain data governance practices for GDPR, CCPA, and other privacy requirements.
The role emphasizes using AI to diagnose operational problems and build real automations—not just prompt-and-forget usage. You'll move fluidly between marketing automation platforms, CRMs, enrichment tools, and AI agent frameworks in the same day. The company values hands-on building and systems thinking over deep specialization in a single platform.
**Requirements:**
- 3+ years of experience in marketing automation, marketing operations, or GTM systems at a technology company
- Deep, demonstrated experience using AI to diagnose operational problems and build real automations
- Comfortable with modern automation and orchestration tools (Clay, Zapier, Tray, n8n, Gumloop, or similar) and able to pick up new ones quickly
- Strong campaign and lifecycle logic expertise: lead scoring, nurture design, journey mapping by persona and motion
- Working knowledge of Salesforce or comparable CRM, SQL, and API/webhook concepts sufficient to diagnose and fix broken data flows
- Comfortable owning dashboards and reporting on funnel and pipeline performance, including UTM governance and lead source tracking
- Strong communication skills to translate technical workflow logic for Sales, RevOps, and Product teams
- Working knowledge of data privacy requirements (GDPR, CCPA) as they apply to marketing databases
