SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
CloudFactory is seeking an AI Marketing Operations Manager to own the systems, data, and campaign infrastructure powering the company's global pipeline. This is a builder's role at the intersection of demand generation, performance marketing, and applied generative AI.
You will architect and steward the HubSpot ecosystem, engineer scalable acquisition programs across paid, AI-native, and email channels, and translate performance data into strategic guidance for executive leadership. You will also direct freelance and agency partners and help manage the web development agency from a technical perspective during a website rebuild.
Key responsibilities include:
**HubSpot Ecosystem Architecture**: Own the health, structure, and integrity of the HubSpot database, including deduplication, property standards, lifecycle stage definitions, and segmentation frameworks. Design, test, and continuously optimize sophisticated workflows, lead scoring models, nurture sequences, and lifecycle journeys. Ensure reliable, bidirectional data flow between HubSpot and the broader go-to-market stack, including advertising platforms, sales engagement tools, and data enrichment services.
**Paid Acquisition and AI-Native Channels**: Plan, launch, and manage B2B acquisition programs across LinkedIn Ads, Google Ads, and emerging AI-native advertising environments such as ChatGPT. Work with the web development agency to build Generative Engine Optimization (GEO) into the website rebuild, ensuring site structure, content, and markup help Claude, ChatGPT, Gemini, and AI-powered search retrieve and cite CloudFactory content. Run hands-on GEO optimization across the website, LinkedIn, social, and third-party sites. Design and run structured experiments across ad creative, messaging, offers, and landing pages to systematically reduce cost per acquisition. Use Claude, OpenAI, and adjacent generative tools to produce high-quality campaign assets, including social imagery, short-form video, product demonstrations, and 3D visualizations.
**Email Programs and Lifecycle Marketing**: Build and scale outbound email programs that protect sender reputation and maximize deliverability. Develop compelling, persona-specific nurture sequences that educate buyers and advance marketing qualified leads toward sales qualified opportunities.
**Analytics and Executive Insight**: Build and maintain HubSpot dashboards providing a trusted view of ROI, multi-touch attribution, funnel velocity, and pipeline contribution by channel and campaign. Deliver monthly performance analyses that inform leadership decisions on budget allocation, channel mix, and strategic direction.
**Partner and Website Oversight**: Direct freelance and agency partners across paid media, content, and GEO work. Write briefs, set success measures, and review output against agreed quality standards. Help manage the web development agency from a technical perspective during the website rebuild, including requirements, tracking and measurement, search and GEO specifications, quality assurance, and launch readiness.
**Requirements**
- Advanced, hands-on proficiency with HubSpot Marketing Hub and Sales Hub, including workflows, custom properties, lead scoring, and reporting (HubSpot certification preferred)
- Demonstrated experience managing B2B campaigns within LinkedIn Campaign Manager, Google Ads, and AI-driven advertising platforms
- Strong command of email deliverability protocols (SPF, DKIM, DMARC) and experience with outbound sales engagement platforms
- Working knowledge of HTML and CSS for landing page refinement, and experience deploying tracking pixels and conversion events through Google Tag Manager
- Track record of turning complex campaign data into clear, decision-ready recommendations
- Experience directing external agencies or freelancers, with clear briefs, defined success measures, and quality review of their work
**Preferred**
- Experience marketing to enterprise buyers in AI, data, or technology services
- Familiarity with generative engine optimization and how LLMs surface and cite brand content, or strong appetite to learn it hands-on
- Demonstrated fluency with generative AI tools for creative production and marketing workflow automation
- Experience helping manage a website build, redesign, or migration from a technical perspective
