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Overjet is the world leader in dental AI, serving thousands of dental providers and insurers. The company is seeking an AI Content Manager to lead the creative vision and execution of all video and visual content that carries the Overjet brand.
In this role, you will own the creative direction for AI-generated video and visuals, making final calls on what ships and what doesn't—including your own work. You'll create flagship campaign pieces from concept through final cut, directing AI video using tools like Runway and Higgsfield. You'll build and manage a bench of freelance creators, finding, briefing, directing, and elevating their work. You'll partner with the Demand Gen team to test creative concepts and understand which ideas scale in paid and organic channels, then translate customer wins, research, and product launches into shareable content for Sales and customers.
You'll also establish and enforce the rules for generative AI in healthcare: ensuring accurate clinical claims, preventing deceptive use of likenesses, and avoiding sensationalism. The audience—dental practice owners and DSO executives—is skeptical of AI and already produces decent content; your work must be polished and clinically sound, or it will be punished by the market.
This is a function-building role at a high-growth startup. You'll set the standard as you build it, defend your creative point of view to leadership, and let performance data validate your decisions. You're not executing someone else's vision; you're originating and shipping creative that performs.
Overjet operates a hybrid model with geo-hubs in San Mateo, NYC, Boston, and Salt Lake City. Employees in these hubs come to the office Tuesdays and Wednesdays, with flexibility to work remotely the rest of the week.
REQUIREMENTS:
- 6+ years in creative production or direction
- 2+ years directing other creators, freelancers, or agency teams
- Portfolio of finished AI video work
- End-to-end direction of AI video (concept, script, storyboard, generation, edit) with strong command of tools like Runway and Higgsfield
- Ability to give clear, constructive creative feedback to other creators
- Comfort using performance data to guide creative decisions
- Startup or high-growth experience preferred
- Bachelor's degree preferred but not required; portfolio matters more
- Previous experience managing a team of influencers and content creators is a plus
