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Equi is an investment management firm building institutional-quality alternative investment solutions for multi-family offices and financial advisory firms. The firm is scaling rapidly with significant new client wins and is seeking an Agentic GTM Lead to build and own the go-to-market engine.
In this role, you will design and run systems that create demand across content, social presence, SEO/SEM, and outbound channels, leveraging automation and AI to tie them together. You own the complete machine from strategy through infrastructure to pipeline generation. This is not an execution-only role—you bring original demand-generation ideas, stand up multiple experiments simultaneously, and use rigorous testing to identify what works and what to kill.
Key responsibilities include:
- Generate net-new demand ideas across channels and angles, building, testing, and iterating rapidly with sound judgment on what to scale versus scrap
- Transform existing outbound and content efforts into a compounding system; build missing components including content, social, SEO/SEM, email, outbound sequences, website, and underlying automation
- Run the Founders' content engine (podcast, video, webinars), managing production, packaging, routing, and cadence to ensure consistent output
- Build and own Equi's social and thought-leadership presence on LinkedIn and X, establishing recognizable positioning as experts in evergreen alternative solutions for the wealth channel
- Design signal-based outbound with data enrichment, lead/account scoring, personalization, sequencing, and CRM integrations anchored to a clear ICP
- Design and ship AI and agent workflows that research, draft, personalize, and route at scale
- Run structured experiments across messaging, channels, landing pages, and sequences; own dashboards and attribution for demand and pipeline contribution
You combine genuine technical ability with sharp commercial instinct. You work like an engineer and scientist—building systems, then using rigorous continuous testing to decide what scales. You can explain how a given build translates to meetings, pipeline, and revenue. You exercise significant autonomy and take ownership of complex programs from conception through post-launch iteration.
The role has a deliberate growth path. As you automate the demand engine, you'll learn Equi's business deeply, positioning you for client-facing IR or sales roles. The firm operates with a flat structure where ideas win on merit, transparency and healthy debate are valued, and every team member contributes to the conversation.
