SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Afresh is an AI platform for grocery retail that helps enterprise grocers like Albertsons, Meijer, and Wakefern make smarter decisions across their operations. The company achieved 70% revenue growth in 2025 and now serves over 10% of the U.S. grocery market, preventing over 200 million pounds of food waste annually.
You will lead Afresh's account-based marketing and demand generation strategy, building an AI-native engine that identifies, engages, and converts the company's highest-value enterprise accounts. This is a strategic and hands-on role reporting to the Head of Marketing.
Key responsibilities include:
**Agentic ABM Engine**: Own the account-based strategy across Afresh's defined universe of enterprise grocery retailers. Build agentic workflows that automate account research, signal detection, personalization, and campaign activation. Combine intent, engagement, CRM, firmographic, and market signals to identify buying opportunities. Create scalable 1:1, 1:few, and broader ABM programs tailored to accounts and personas. Continuously test and operationalize AI tools, agents, and workflows.
**Demand Generation**: Set and execute strategy across ABM/ABX, paid media, email, webinars, content, and integrated campaigns. Inform investment decisions based on account engagement and pipeline impact. Build full-funnel programs using account signals and buying stage. Partner with Product Marketing to turn positioning and customer stories into high-impact campaigns. Maintain hands-on ownership of campaign execution and experimentation.
**Sales Partnership**: Build coordinated Marketing + Sales plays for priority accounts. Turn marketing signals into actionable seller intelligence. Create automated workflows for seller alerts, recommended actions, and personalized outreach. Establish feedback loops to continuously improve targeting and account strategy.
**Measurement & Optimization**: Evolve the marketing stack with RevOps, focusing on AI, automation, enrichment, and account intelligence. Define account signals and scoring logic. Build reporting connecting marketing activity to pipeline and revenue. Establish a rigorous experimentation practice.
You'll work hybrid from San Francisco headquarters, typically in-office Tuesdays and Thursdays, with approximately 5% travel for industry events.
