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G2, the world's largest software marketplace (now unified with Capterra, SoftwareAdvice, and GetApp), is seeking an AEO/SEO Content Specialist to join its content and search optimization team. The role focuses on answer engine optimization (AEO)—designing and running experiments to grow G2's visibility and citations in AI answer engines like ChatGPT, Gemini, and Perplexity.
You will combine strong content craft with an analytical, test-and-learn approach. Core responsibilities include: running AEO experiments by designing, executing, and iterating on content that improves how AI answer engines discover and cite G2 content; building net-new content formats (comparison listicles, integration guides, buyer guides) optimized for AI parsing and citation; measuring AI visibility relentlessly using platforms like Profound alongside classic SEO metrics (rankings, traffic, Ahrefs data); and collaborating cross-functionally with technical SEO, market research, and product teams to compound proven levers.
The role emphasizes speed-to-learning over polish-on-first-draft. You'll form hypotheses, produce content quickly, measure performance, and iterate based on data. Content must be genuinely useful and trustworthy to real software buyers, reflecting G2's position as the leading software marketplace.
Required qualifications: 2–4 years of SEO content or B2B SaaS writing experience; working understanding of how AI answer engines and LLMs discover, evaluate, and cite content (AEO) plus modern SEO principles (topical authority, E-E-A-T, content structure); experimenter's mindset with ability to ship fast and read performance data; hands-on fluency with LLMs (ChatGPT, Claude, Gemini) in workflows; experience with SEO tools (Ahrefs, SEMrush, GA, GSC) and comfort learning AI visibility platforms; exceptional writing and editing in American English; strong project management and communication skills; understanding of content management systems; and a portfolio demonstrating high-quality, results-driven content in SaaS, IT, marketing, or tech.
Nice-to-haves: direct AEO experimentation experience, familiarity with AI visibility platforms (Profound, Brand Radar), bachelor's degree in marketing/communications, or basic graphic design/HTML knowledge.
