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Replit is hiring an AEO/GEO/SEO Lead to own how the platform gets discovered across AI-generated answers and traditional search. This is a zero-to-one role where you'll define and execute strategy to make Replit the answer when people ask AI assistants how to build software.
You'll own the complete AEO/GEO strategy, defining where Replit must appear across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. You'll build programs to win citations across Reddit, YouTube, publications, and owned pages, understanding how LLMs retrieve and cite sources. You'll run SEO end-to-end—keyword strategy, on-page optimization, technical SEO, and content-driven organic growth—while protecting search equity through a major site relaunch.
You'll build a content engine producing blogs, comparison pages, videos, and structured resources designed for both LLM crawlers and humans, leveraging AI-assisted workflows at scale. You'll establish measurement for a channel lacking perfect attribution: AI referral traffic, share of voice in AI answers, citation tracking, and downstream signups and revenue. You'll direct agencies and vendors, own the tool stack for tracking and production, and work daily with Web, Growth, Brand, Content, Product, Engineering, and Analytics teams.
Ideal candidates have 5+ years in SEO, organic growth, or content-driven acquisition (ideally SaaS, technology, or developer-focused), with hands-on AEO/GEO work in the last year. You should demonstrate real results: AI referral traffic grown, citations won, rankings moved, and measurement built. Technical fluency in keyword research, crawling, indexing, structured data, and log analysis is required. You understand how different LLMs retrieve sources and have experience directing content production at scale. A founder mindset, collaborative approach, and comfort shipping changes in a fast-moving environment are essential.
