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SmartAsset is hiring a Senior Manager of Advisor Marketing to develop and execute demand-generation programs for the Advisor Marketing Platform (AMP), which connects consumers with fiduciary financial advisors. The role leads advisor-facing positioning, messaging, integrated campaigns, partnerships, webinars, events, content, and channel strategy across priority segments including RIAs, hybrid advisors, and broker-dealers.
This is a hands-on, outcome-accountable position reporting to leadership. The Senior Manager will co-own Marketing Qualified Lead (MQL) and Sales Accepted Lead (SAL) growth targets with the Senior Marketing Operations Manager, with clear accountability for marketing programs and market inputs that drive pipeline outcomes.
Key responsibilities include: developing advisor ICPs, personas, and segment strategies; crafting positioning, messaging, value propositions, and offers; building and executing multi-channel demand-generation campaigns (paid media, outbound, lifecycle, organic, webinars, events); translating advisor research and sales feedback into campaign strategies and testable hypotheses; leading webinar and event strategy end-to-end; developing scalable advisor-facing content and enablement assets; defining campaign requirements and partnering with Marketing Operations to automate workflows; identifying funnel friction and running structured experiments to improve conversion; monitoring program performance and recommending budget/channel/messaging adjustments; and establishing repeatable campaign playbooks and operating rhythms.
The ideal candidate has 5-7 years of experience marketing to financial advisors, RIAs, broker-dealers, or fintech companies in the advisor ecosystem. Required skills include understanding of advisor psychology, objections, and buying cycles; demonstrated ability to build multi-channel programs that generate qualified demand and measurable pipeline impact; strong command of positioning, messaging, audience strategy, and performance marketing fundamentals; experience managing programs from strategy through execution; experience leading webinars and events that create B2B demand; and quantitative orientation with comfort working with funnel metrics and attribution.
