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Salary: USD 140,000 - 210,000 / annual
Duolingo is hiring a Head of West Coast Ad Sales to build and scale the company's direct advertising business across the West Coast region. This is a high-ownership, early-stage opportunity to define how ads appear to hundreds of millions of learners while establishing a repeatable, data-driven go-to-market motion.
In this role, you will own West Coast revenue targets and forecasting, building a healthy pipeline across named accounts and agency groups to deliver against quarterly goals. You'll develop and execute the regional go-to-market strategy, including territory design, vertical focus, pricing/packaging inputs, and coverage plans as the business scales. As a player-coach, you'll hire, coach, and lead a small team of sellers, establishing operating rhythms, deal reviews, and CRM hygiene standards that improve forecast accuracy and execution.
You'll build and deepen senior relationships at brands and agencies, opening new logos and expanding strategic accounts with clear commercial narratives that map Duolingo's unique strengths (design, IP, native formats) to client objectives. You'll lead complex deals end-to-end—from prospecting and positioning through negotiation, close, renewal, and expansion—partnering tightly with Account Management and Ad Ops for flawless delivery.
You'll also share actionable market feedback with sales and product leadership to inform pricing, packaging, measurement, and ad experiences while protecting the learner experience. Operating with speed and rigor in a startup-like environment, you'll build repeatable sales motions, outreach cadences, and team practices that scale from 0→1 and 1→N.
Required: 8+ years of direct digital ad sales experience with a consistent track record of hunting, closing, and renewing in premium mobile or consumer app environments. Success selling video and native/custom formats and structuring innovative agreements with top-tier advertisers and agencies. Proven ability to engage senior decision makers while rolling up your sleeves to build collateral, troubleshoot issues, and drive revenue personally. Strong understanding of ad tech and mobile app ecosystems, with skill using data to assess performance and inform pricing and packaging. Excellent communication and presentation skills, and comfort operating with ambiguity at high velocity.
Exceptional candidates will have established relationships across West Coast brand and agency decision makers, experience introducing or scaling a new ads product from 0→1 within a publisher or platform environment, experience shaping regional GTM, sales process, or coverage models beyond an individual book of business, familiarity partnering with Account Management and Ad Ops on native/custom programs and live-campaign storytelling to drive renewals, and vertical expertise in Entertainment, Gaming, Streaming, or Tech.
