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Truecaller is seeking an Ad Operations Manager for Performance Marketing to own end-to-end execution and optimization of mobile app acquisition campaigns on the Truecaller Ads platform. With 450+ million active monthly users across 190+ countries, Truecaller is a trusted communication safety platform born in Sweden and operating globally.
In this role, you will manage the complete lifecycle of performance marketing campaigns from client onboarding through reporting and optimization. Key responsibilities include launching, monitoring, and scaling CPI, CPA, CPL, and CPC campaigns; configuring and validating mobile measurement partner (MMP) integrations such as AppsFlyer, Adjust, and Branch; setting up click URLs, impression trackers, postbacks, pixels, SDK events, and attribution parameters; and monitoring campaign pacing, delivery, and budget utilization.
You will optimize campaigns toward key performance indicators including CAC, CPI, CPA, CTR, CVR, and ROAS. The role requires performing audience analysis, troubleshooting attribution discrepancies and tracking mismatches, coordinating with Product and Engineering teams on feature rollouts, and providing proactive optimization recommendations. You will build campaign reports and client-facing analyses using Excel and internal dashboards, handle escalations independently, and maintain strong client communication.
Required qualifications include 5–8+ years in Performance Marketing Ad Operations, hands-on experience with mobile attribution platforms (AppsFlyer, Adjust, Branch), experience managing mobile app acquisition campaigns in fintech, gaming, e-commerce, BFSI, or consumer apps, and strong understanding of attribution windows, postbacks, deep linking, and mobile measurement. Experience with ad servers or in-app advertising ecosystems is preferred, as is familiarity with fraud prevention tools and attribution quality checks.
Truecaller offers a comprehensive compensation package including learning and development allowance, voluntary provident fund and national pension scheme tax-saving options, and creche allowance. The company provides modern tools (choice of computer and phone within budget), an office-first culture with flexibility, and "Lab Days"—5 days each quarter to explore new ideas. The Bangalore office offers a vibrant environment with breakfast, lunch, quiet spaces, and team activities including movie nights, tech meetups, and cultural events.
