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EatClub is a fast-growing Australian food-tech platform that helps restaurants and bars thrive through smart technology. The platform serves over 4 million customers discovering restaurants and accessing deals up to 50% off, while empowering 8,000+ venues to fill tables and maximize revenue. Named #1 app in Food & Drink and Australia's Fastest Growing Tech Company by the AFR in 2025, EatClub is a 150+ person scaleup expanding across Australia and the UK.
You will be the day-to-day operator of EatClub's acquisition marketing engine, reporting to the Head of Acquisition Marketing. This is a hands-on role managing performance across Meta, Google, TikTok, Apple Search Ads, and Branch attribution. You'll monitor campaigns daily, spot CPA spikes or creative fatigue, diagnose root causes, and take action within days. You'll own weekly and monthly reporting cadences, work closely with an external agency partner, and use AI-powered tools to move faster than traditional teams.
Key responsibilities include: managing and optimizing paid acquisition campaigns across Meta Ads, Google Ads (UAC), TikTok Ads, and Apple Search Ads for AU and UK markets; monitoring daily performance for spend anomalies, CPA shifts, and conversion rate changes; building weekly and monthly performance reports; working with Branch attribution data to calculate true cost-per-acquisition; coordinating with external agency on campaign execution and creative briefs; conducting creative performance analysis; managing campaign change logs; executing A/B tests on audiences, creatives, and bidding strategies; using AI tools (Claude, MCP integrations, automated reporting) to accelerate analysis; supporting geo-level performance analysis across Australian states and UK cities; pulling and cross-referencing data from multiple sources; and proactively flagging data discrepancies.
This is not a set-and-forget role. You'll need to think critically about attribution, understand the difference between platform-reported and independently attributed conversions, and get comfortable working with data across multiple systems. The role offers direct impact on metrics that matter (CPA, LTV, unit economics), fast feedback loops (results within days), and exposure to cutting-edge AI tools and marketing data infrastructure.
Requirements:
- 2–3 years of experience in performance/acquisition marketing, paid social, or growth roles
- Hands-on experience managing campaigns in at least two of: Meta Ads Manager, Google Ads, TikTok Ads Manager, Apple Search Ads
- Strong analytical skills, comfortable working with data in spreadsheets or BI tools
- Understanding of mobile attribution (Branch, Adjust, AppsFlyer, or similar) and why platform-reported numbers differ from MMP data
- Experience with CPA/ROAS optimization, not just vanity metrics
- Familiarity with A/B testing methodology and statistical thinking
- Comfort with AI tools for productivity (ChatGPT, Claude, Copilot, or similar) and genuine curiosity about using AI to work faster
- Strong attention to detail and ability to notice when numbers don't look right
- Clear written communication, able to summarize performance for non-marketers
- Experience working with external agencies or media partners
- Exposure to app-install campaigns and mobile growth is a strong plus
