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Salary: USD 135,000 - 150,000 / annual
Jackpot.com is seeking an Acquisition Marketing Manager to drive user growth through paid advertising channels. Reporting to the Head of User Acquisition, you will own campaign strategy and execution across Meta Ads, TikTok, Snap, and in-app advertising networks, with accountability for building, optimizing, and scaling campaigns to acquire new players.
Key responsibilities include: managing paid social and in-app advertising campaigns with full ownership of growth strategies, KPI tracking, and creative optimization; researching and onboarding third-party ad networks while managing relationships with platform representatives; developing test-and-learn frameworks around audience segmentation, creative performance, and bid strategies; collaborating with creative, data, and product teams to unlock profitable growth; and providing regular performance analysis and insights to stakeholders.
You will lead project management with the marketing design team to develop and test winning ad creatives based on performance data, work closely with leadership on budget planning and channel KPIs, and stay informed on industry trends and emerging paid media tactics to inform broader strategy.
The ideal candidate has 4+ years of hands-on experience building and optimizing paid social and app install campaigns (Meta, TikTok, Snap, AppLovin). You are analytically driven with strong understanding of attribution methodologies, Event APIs, and mobile app tracking solutions like AppsFlyer. Experience with real money gaming or mobile game development is preferred. You excel at Excel, Meta Ads Manager, and data visualization tools, and have experience using AI tools to automate processes and inform decisions. Strong communication skills, attention to detail, and the ability to manage multiple priorities in a fast-moving startup environment are essential.
