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Avo is an AI platform for healthcare enterprises that helps clinicians make better decisions and improve patient care by centralizing patient data, clinical knowledge, and AI-powered workflows. The company is backed by Noro-Moseley Partners, AlleyCorp, Scrub Capital, and leading hospitals and universities.
As Account Based Marketing Manager, you will own the marketing strategy for Avo's highest-priority enterprise health system accounts. You'll partner closely with Enterprise Account Executives to develop account plans and execute targeted, multi-channel campaigns that engage complex buying committees, generate pipeline, and accelerate deals. This role reports to the Senior Director of Marketing and serves as the central hub for how marketing and sales collaborate to win enterprise deals.
Key responsibilities include:
- Build and maintain marketing strategy for a portfolio of named enterprise health system accounts, developing account plans grounded in buying committees, organizational priorities, and market intelligence
- Partner with EAEs and leadership to prioritize target accounts, align on strategy, and execute coordinated account plans
- Design and execute personalized, multi-channel ABM campaigns across email, LinkedIn, paid media, direct mail, events, and digital experiences
- Collaborate with Product Marketing to develop account and persona-specific messaging and assets that resonate with clinical, IT, and executive stakeholders
- Own ABM performance by tracking account engagement, pipeline creation, deal acceleration, and win rates using intent data and insights
- Manage the ABM tech stack (Demandbase, HubSpot, Salesforce) to orchestrate campaigns, identify buying signals, and measure impact
- Plan and execute targeted marketing programs, including executive events and key healthcare conferences
Required qualifications: 5+ years in B2B marketing with at least 3 years running account-based marketing or enterprise demand generation for high-ACV sales. Track record of building pipelines in named enterprise accounts with clear revenue attribution. Fluency with ABM platforms and marketing/CRM systems (HubSpot), plus comfort with intent and engagement data. Strong partnership instincts with sales, sharp writing and messaging judgment, comfort operating in ambiguity, and experience at a high-growth startup owning a function end-to-end.
Preferred: Experience marketing into hospitals or health systems with familiarity of how clinical, IT, security, and procurement buying committees work together. Understanding of healthcare IT landscape including EHRs, clinical workflows, and priorities of CMIOs and clinical informatics leaders.
Avo offers remote-first work from anywhere in the US with optional in-person collaboration in NYC (2 days/week if local). Benefits include flexible PTO, comprehensive health plans, and 401(k) matching.
