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Planet is seeking an experienced ABM Marketing Manager to lead account-based marketing initiatives for the EMEA Civil Government, Defence & Intelligence business units. Reporting to the Director of EMEA Regional Marketing, you will develop and execute sophisticated 1:1 and 1-to-many ABM programs designed to accelerate pipeline growth and deepen engagement with priority accounts across the region.
You will partner closely with sales, customer success, and marketing teams to design multi-channel campaigns tailored to specific personas within target accounts. Your responsibilities include developing comprehensive ABM marketing plans, executing bespoke events and personalized digital campaigns, and driving measurable impact on pipeline metrics and key performance indicators.
The role requires 6+ years of regional, field, events, and ABM marketing experience, with demonstrated success creating and executing regional marketing strategies and launching ABM programs. You should have proven experience planning and executing events across various budget levels and venues, and a track record of building strong partnerships with sales teams to align on account strategies and tactics.
Key qualifications include proficiency in marketing automation tools and CRM systems, ability to leverage AI to scale marketing reach and efficiency, and experience in public and government sector marketing that drove pipeline and revenue. You must demonstrate strong organizational and project management skills, attention to detail, and the ability to execute multiple ongoing programs under deadline while maintaining focus on business impact.
This is a full-time hybrid role requiring 3 days per week in the London office. The position requires access to U.S. and German/EU export-controlled information, contingent upon the candidate's ability to obtain necessary clearances without additional export licensing.
