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Litmus Automation is building the data foundation that powers industrial AI. The company helps manufacturers access, structure, and use real-time data from machines, systems, and sensors at the edge. Litmus's platform sits at the intersection of edge computing, AI, and industrial operations, enabling global manufacturers and partners like Google, Microsoft, Dell, Oracle, and Mitsubishi to run operations in real time, reduce downtime, and optimize production.
You will run account-based marketing across Litmus's highest-priority target accounts, sitting within Field & Partner Marketing. You'll turn the company-wide ABM strategy into day-to-day execution by building account plans, launching multi-channel plays, and measuring their impact on pipeline. You'll work closely with Account Executives, Business Development Reps, Revenue Operations, and Partner Managers to engage the right buyers at manufacturers critical to growth.
Key responsibilities include:
- Execute Litmus's ABM program across tiered target accounts, from selection and tiering through launch and optimization
- Build and maintain account plans with AEs and BDRs, including buying committee mapping, priorities, and engagement history
- Plan and launch multi-channel ABM plays (personalized email, LinkedIn, paid programs, direct mail, content, events)
- Partner with BDRs on account-based outreach sequences and messaging to convert engagement into meetings
- Work with Partner Managers to integrate partners into account plays, co-developing joint plans with Hyperscaler (Microsoft, Google, AWS, Databricks, Snowflake) and System Integrator partners
- Coordinate with Corporate Marketing on content and messaging for target industries, accounts, and personas
- Use HubSpot and Salesforce to build target account lists, track engagement, and maintain data quality
- Report on ABM performance (account engagement, meetings, pipeline created/influenced) and optimize targeting and plays based on results
REQUIREMENTS:
Must have:
- 3–5 years of B2B marketing experience, including at least 2 years running ABM or account-based programs
- Experience working directly with AEs and BDRs on named-account programs tied to pipeline goals
- Hands-on experience with HubSpot and Salesforce, including list building, emails, landing pages, social media, campaign tracking, and reporting
- Strong project management skills to run multiple account plays simultaneously and keep stakeholders aligned
- Clear, concise writing that adapts to both technical and business audiences
Nice to have:
- Experience marketing B2B software to manufacturing, industrial, or other technical buyers
- Experience building and managing skills and artifacts in Claude
- Experience with ABM and intent platforms (6sense, Demandbase, ZoomInfo)
- Experience running joint or co-sell programs with Hyperscaler, SI, or technology partners
- Familiarity with industrial data, IIoT, edge computing, or AI
