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Salary: USD 120,000 - 180,000 / annual
DualEntry is an AI-native ERP platform automating accounting workflows from data entry to close. The company has raised $100M+ from top-tier VCs (Lightspeed, Khosla, Contrary, Google Ventures) and serves customers ranging from $5M ARR to publicly traded companies.
As ABM Lead, you will own account-based marketing strategy and execution for DualEntry's enterprise segment. Your core responsibilities include:
• Design and execute 1:1 and 1:few multi-touch ABM campaigns targeting strategic enterprise accounts with $400k+ ACV
• Partner directly with Account Executives on complex deals, translating product and competitive advantages into compelling sales collateral (decks, one-pagers, send-outs)
• Manage and optimize paid marketing budgets at the account level, collaborating with the paid team on campaign execution and ROI
• Develop and refine competitive positioning that converts DualEntry's differentiation into buying reasons, stress-tested against real deal objections
You'll report into a high-performing GTM team that includes a Founding Product Marketing Manager who redesigned the company website in 90 days and launched a 100+ billboard bi-coastal campaign, an enterprise sales leader who closed the first deal in 28 days, and a community/events lead who scaled to 15+ events with thousands of attendees in 6 months.
Success requires 5+ years running ABM or demand generation programs at scale, proven ability to build and scale 1:1, 1:few, and 1:many ABM motions that drive net-new and expansion ARR, deep fluency with enterprise sales cycles, and a builder mentality—scrappy, creative, and systematic. You'll thrive in a high-speed, high-trust environment with high expectations, significant equity upside, and direct influence on product and GTM strategy.
