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Salary: USD 250,000 - 325,000 / annual
CLEAR is building a secure identity platform transforming how people live, work, and travel. With 43+ million members globally, CLEAR operates at the intersection of physical and digital identity verification, enabling frictionless experiences at airports, stadiums, and everyday touchpoints.
As VP, Performance Marketing, you will own CLEAR's complete customer acquisition and retention strategy across paid media, search, emerging discovery channels, web, CRM/lifecycle marketing, and strategic partnerships. You'll define the next generation of CLEAR's performance marketing playbook as AI reshapes how travelers discover and purchase travel products.
Key responsibilities include:
- Owning CLEAR's performance marketing strategy and investment portfolio across all channels, allocating resources based on incrementality, customer economics, and measurable ROI
- Building next-generation traveler discovery across traditional search, AI assistants, travel communities, media networks, and emerging platforms
- Managing the complete member lifecycle from acquisition through renewal and winback, creating personalized journeys that drive engagement, retention, and adoption of CLEAR's expanding product portfolio
- Growing strategic travel partnerships (credit cards, airlines, travel partners) and developing new acquisition channels across travel media ecosystems
- Building a rigorous performance and experimentation engine, owning CAC, LTV, payback, incrementality, and portfolio ROI metrics
Success metrics include growth in new member bookings through digital and partner channels, improved portfolio ROI and retention, incremental revenue from new products, and increased visibility across traditional and AI-driven discovery channels.
You bring 10+ years of growth or performance marketing experience in scaled subscription/membership/consumer businesses, with 3+ years leading high-performing teams. You have deep analytical fluency with LTV:CAC modeling, incrementality testing, and direct SQL/BI tool expertise. You're hands-on across the modern growth stack (paid media, CRM, CDPs, experimentation, measurement) and have demonstrated experience applying AI to improve marketing performance. You thrive in lean, fast-moving environments, develop exceptional talent, and move quickly from insight to execution.
