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Bloom & Wild is Europe's largest direct-to-consumer flower and gifting business, operating a family of three brands (Bloom & Wild, bloomon, Bergamotte) across multiple markets. Founded in 2013 and backed by £75M in Series D funding, the company is expanding beyond flowers into cakes, candles, cocktails, and other gifting categories with ambitions to become Europe's #1 direct-to-consumer gifting destination. The company is a certified B Corp committed to positive environmental and social impact.
As Senior Paid Search Manager, you will lead the strategy and execution of paid search campaigns across acquisition and retention channels, targeting both new and existing customers. You'll manage campaigns across multiple markets, brands, and product categories, optimizing for sustainable growth and measurable ROI.
Key responsibilities include:
- Developing and executing paid search strategies for customer acquisition and retention
- Managing campaign performance across multiple markets and brands
- Collaborating with internal stakeholders including brand, international, data, and product teams
- Directly managing external search agency partners to surface insights and maximize performance
- Analyzing campaign data to inform optimization and strategic decisions
- Working cross-functionally to align paid search initiatives with broader marketing and business objectives
You'll be part of a digital marketing team focused on driving sustainable, measurable growth through innovative campaigns. The role offers exposure to a high-growth, mission-driven company scaling across Europe with a diverse product portfolio and multiple customer touchpoints.
