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Brex is seeking a strategic, data-driven Growth Marketing Lead to own and shape the company's investment across programmatic display, YouTube, CTV, online video, audio, and emerging channels. This is a high-visibility role managing a significant media portfolio spanning both Brand and Growth initiatives.
You will be responsible for defining how brand and growth programs work together, proving their incremental impact, and identifying where Brex should invest next. The role combines deep programmatic expertise with strong measurement, audience strategy, and experimentation capabilities to translate media insights into smarter investment decisions and scalable growth. A key focus is building brand through a performance lens—connecting upper-funnel investments to near-term impact and long-term value creation.
Key responsibilities include:
- Owning strategy, investment, and performance across programmatic display, video (CTV, OLV, YouTube), audio, and emerging digital channels
- Evolving Brex's media operating model and partner ecosystem, including DSP/vendor evaluation, agency management, and development of scalable processes
- Building integrated audience strategies using first-party data, intent, contextual, modeled, and third-party signals
- Developing the measurement framework for the portfolio in partnership with Analytics and Data Science, including attribution, incrementality testing, brand lift studies, and connecting upper-funnel investment to downstream outcomes
- Cross-functional collaboration with Brand, Product Marketing, and Design teams to translate campaign objectives and performance insights into media strategy and creative requirements
- Identifying emerging channels, technologies, and AI-enabled opportunities and bringing recommendations into quarterly and annual planning
- Building scalable governance and operating standards across programmatic media, including QA, risk controls, and documentation
Required qualifications include 7+ years of hands-on growth or performance marketing experience with deep expertise in programmatic media and video/CTV advertising. You should have demonstrated experience owning multi-channel media portfolios with significant budgets, including investment planning, forecasting, optimization, and scaling decisions. Deep knowledge of the programmatic ecosystem and major DSPs (DV360, The Trade Desk, etc.) is essential, along with strong understanding of full-funnel B2B marketing and the ability to connect awareness investments to business outcomes. Advanced fluency in measurement, attribution, incrementality, experimentation design, and lift studies is required, as is the ability to build audience architectures and demonstrate strong creative judgment.
The role is based in Brex's New York City office with a hybrid arrangement requiring three days per week in-office (Mondays, Wednesdays, Thursdays), plus flexibility to work remotely up to four weeks annually.
