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BinSentry is a fast-growing ag-tech company based in Kitchener-Waterloo, focused on providing solutions for the agriculture supply chain. The company uses artificial intelligence paired with optical sensors and user-friendly software to help feed mills and protein producers enhance forecasting, reduce costs, and improve decision-making. BinSentry currently monitors over 64,000 bins in real time across North America.
The VP of Sales will lead and scale the sales organization, driving strategy, execution, and performance across the entire sales funnel from outbound development to enterprise deal closure. This executive role reports directly to company leadership and oversees the Director of Business Development.
Key responsibilities include:
- Developing and executing a scalable sales strategy aligned with company goals and market opportunities
- Building, managing, and mentoring a high-performing sales team
- Owning the full sales cycle from lead generation through enterprise deal closing
- Collaborating cross-functionally with marketing, product, and customer success to refine messaging and drive conversions
- Using data and CRM insights (e.g., HubSpot) to forecast revenue, track KPIs, and optimize performance
- Identifying and pursuing strategic opportunities in existing and emerging markets
- Representing BinSentry at executive-level meetings, industry events, and partner engagements
- Leading with vision while remaining hands-on in complex or high-value sales conversations
The ideal candidate brings a proven track record in B2B enterprise technology sales, preferably in SaaS, IoT, or AI-based platforms, and has deep experience building and leading high-performing sales teams. You will be responsible for shaping go-to-market strategies, optimizing sales processes, and ensuring alignment between revenue targets and organizational growth.
Qualifications:
- 7–10+ years of experience in technology sales leadership, with strong emphasis on B2B SaaS, IoT, or AI platforms
- Proven ability to scale sales organizations and exceed multimillion-dollar revenue goals
- Strong operational acumen and familiarity with sales methodologies
- Experience managing geographically distributed and remote teams
- Comfortable in a high-growth, high-velocity environment with changing priorities
- Exceptional communication and executive presence; able to inspire both internal teams and external clients
- Background in agriculture (preferred)
- Background in industries undergoing digital transformation (e.g., agriculture, logistics, manufacturing, supply chain) is a plus
- Ability to travel up to 70%
