SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Factory is seeking a VP of Revenue Marketing to build and lead a predictable, scalable growth engine. This strategic, data-driven leader will own demand creation, pipeline generation, and opportunity acceleration across the entire customer journey, partnering closely with Sales, Product, Product Marketing, Marketing Operations, and Customer Success.
Key responsibilities include developing and executing an integrated revenue marketing strategy aligned with company pipeline and revenue goals; leading global demand generation, field marketing, and partner marketing teams; building integrated campaigns across digital, in-person, event, partner, and account-based channels; creating sales-led and product-led growth programs that convert product usage, buyer intent, and account engagement into qualified opportunities; owning marketing-sourced pipeline, opportunity progression, customer acquisition cost, conversion rates, and campaign ROI.
Additional responsibilities: developing field marketing programs tailored to priority accounts, industries, and regions; partnering with Sales to define target segments and improve lead management; collaborating with Partnerships on joint campaigns; working with Product and Product Marketing on launches, positioning, adoption, and expansion campaigns; leading paid media, account-based marketing, lifecycle marketing, events, webinars, email, and content syndication; establishing attribution, forecasting, experimentation, and reporting frameworks; developing annual and quarterly plans for campaigns, budgets, headcount, and performance; recruiting and leading a high-performing revenue marketing organization; evaluating and optimizing the marketing technology stack and agency partnerships; presenting performance insights and recommendations to the executive team.
The role requires onsite presence 5 days per week in San Francisco or New York.
QUALIFICATIONS:
- 10+ years of B2B marketing experience, including 5+ years leading revenue or demand generation teams
- Experience leading demand generation, field marketing, and partner marketing functions in a global B2B organization
- Proven success building scalable pipeline programs in a high-growth environment
- Proven ability to create integrated digital and in-person campaigns that generate pipeline, accelerate opportunities, and grow existing accounts
- Deep understanding of sales-led and product-led growth models, including integration of product signals with marketing and sales motions
- Strong expertise in digital acquisition, account-based marketing, lifecycle marketing, field marketing, and marketing operations
- Experience managing significant budgets and improving acquisition efficiency
- Strong command of funnel metrics, attribution, forecasting, and revenue analytics
- Proven ability to align Marketing, Sales, Product, Partnerships, and Customer Success around shared goals and processes
- Experience with CRM, HubSpot, marketing automation, intent, attribution, and analytics platforms
- Strong people leadership, communication, and executive presentation skills
