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Distru is the #1 ERP platform in the cannabis industry, processing $15B in sales annually. The company has built a battle-tested ERP and B2B eCommerce platform powering inventory, manufacturing, sales, and logistics. Distru is now transforming into a headless-first AI ERP, expanding its robust foundation with AI infrastructure to provide businesses an all-in-one AI stack.
You will be Distru's first VP of Product, leading the product department and reporting directly to the executive team. This is a high-impact leadership role focused on navigating product-market fit in the AI era. You'll own the complete product direction across Distru ERP, Distru Commerce, Order Agent, Distru Analytics, and the AI product suite. Key responsibilities include:
- Develop and execute product strategy and quarterly reviews to the exec team, including market landscape analysis, ERP/AI sequencing, 12-month roadmap, metrics, and resourcing
- Build and expand the product team from 4 to 8+ members, owning hiring pipeline, bar-setting, and talent acquisition
- Own the product timeline as the source of truth for the company and engineering teams
- Lead hands-on PRD development, design reviews, and establish PRD standards across the team
- Experiment with AI-first product processes and drive team-wide adoption
- Establish operating cadence with engineering around planning, roadmap reviews, and ownership boundaries
- Shape data infrastructure (StarRocks, BigQuery, Postgres) to serve internal and external AI use cases
- Build foundational AI features: unified data layer, agent builder, workflow builder, MCP integrations, and headless experiences
- Coordinate with go-to-market teams on product education, launches, and AI-forward content
- Manage customer feedback loops, build key customer relationships, and measure feature adoption
- Lead the product team through coaching, performance management, and difficult personnel decisions
The company is growing, profitable, and heavily investing in AI transformation across product, GTM, and internal operations. Investors include Felicis Ventures, Global Founders Capital, Poseidon Asset Management, and Village Global (backers of Shopify, Cruise, HelloFresh, Facebook, Slack, Opendoor). The team has a 5/5 Glassdoor rating and operates across 4 continents.
REQUIREMENTS:
- Proven experience building and running a product organization, including hiring, coaching, and making difficult people decisions
- Production experience building and shipping MCPs (Model Context Protocol) used in live systems
- Track record navigating product expansion into new markets or major new product directions
- Strong technical foundation in modern SaaS and AI stack: infrastructure, data, AI models, full-stack development
- Deep understanding of production system concerns: reliability, observability, permissions, safe workflow execution
- Outcome-oriented mindset with comfort with failure and unbiased progress measurement
- Hands-on execution capability: can write PRDs, use tools, handle details, and work directly with engineers without intermediaries
- Real AI fluency: hands-on experience building with LLM tooling and a point of view on evaluating AI workflows
- Bonus: experience in ERP, accounting, cannabis, or supply chain software
