SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 180,000 - 230,000 / annual
Yoodli is a venture-backed AI platform company helping professionals develop human skills in the flow of work. The company has raised $60M (Series B led by WestBridge Capital), is valued at $300M, and achieved 900% YoY revenue growth. Customers include Google Cloud, Snowflake, Databricks, RingCentral, SAP, and others across 150+ countries.
You will lead and scale the marketing function as a member of the executive team, reporting directly to the CEO and participating in board meetings. This is a full-stack marketing leadership role with accountability for pipeline generation and ROI.
Key responsibilities include:
**Build the demand engine:** Own pipeline generation end-to-end across paid, organic, partner, events, and outbound channels. Drive accountability for pipeline contribution, CAC, conversion, and ROI on spend.
**Make marketing measurable:** Establish marketing ops, attribution, and reporting foundations. Partner with Sales and RevOps to convert marketing-sourced and marketing-influenced pipeline into revenue.
**Own the story:** Lead product marketing and positioning around Yoodli as an AI Platform for Human Skills. Set messaging for Sales, run launches, and own competitive strategy and packaging alongside Sales and Product.
**Build category and brand:** Establish Yoodli as the category leader. Lead press, analyst relations, social, and thought leadership initiatives.
**Customer and partner marketing:** Build customer advocacy programs leveraging proof points like Google Cloud and Snowflake. Develop partner marketing with ecosystem partners including Salesforce, SAP, FranklinCovey, and Korn Ferry.
**Lead the team:** Manage a team of four across events, field marketing, product marketing, growth marketing, and press/social. Develop existing talent and hire to fill gaps.
**Executive communication:** Translate marketing strategy and performance into clear narratives for CEO, leadership, and board. Shape company strategy alongside Sales, Product, and CS.
**Run bold experiments:** Propose well-reasoned experiments, take calculated risks, and quickly double down on what works or kill what doesn't.
**Requirements:**
- Led marketing as an executive reporting to a CEO, or been a senior marketing leader in a B2B SaaS company scaling through growth phase up to $100M ARR
- Built a marketing measurement model trusted by CFO and board; can walk through funnel math for a business you ran
- Set a marketing vision that changed how Sales sold
- Run the full marketing function (demand gen, product marketing, brand/comms, partner/customer marketing, marketing ops) without learning channels on the job
- Exceptional communication with executives and boards; can defend funnel and spend with skeptics
- Build with AI-native tools and ship without waiting on engineering
- Can do the work yourself and lead through others
- Track record of bold bets, experiments, and smart risks
- Strong people leader who develops and hires talent
