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Heidi Health is building AI-powered clinical tools that have already processed 73 million patient visits across 190+ countries. The company is expanding its direct-to-clinician ecommerce system and seeking a hands-on growth marketing specialist to build and scale paid channels.
You will own the ecommerce growth machine across Meta, Google, TikTok, native ads (Outbrain), and Amazon, working closely with the Growth Lead who sets strategy and campaign structure. The role is split between two core responsibilities: running the paid accounts day-to-day and building the infrastructure underneath (tracking, product feeds, creative pipeline, reporting).
Key responsibilities include:
- Planning campaigns and offers with the Growth Lead; building an offer calendar that scales sustainably rather than spiking short-term
- Running hands-on account management across Meta Ads, Google Ads, TikTok Ads, native placements, and Amazon Ads (structure, budgets, audiences, bidding, creative rotation)
- Writing direct-response copy for native placements (article-style ads, not just headline swaps)
- Setting up and optimizing marketplace stores, starting with Amazon (listings, A+ content, imagery, reviews, buy box, inventory feeds)
- Owning conversion rate optimization from ad to checkout (landing pages, product pages, cart, payment)
- Managing creative production: briefing UGC, product photography, and video; maintaining enough variants in flight to keep testing moving
- Coordinating multi-team offer launches (GTM, product, content, supply, support) and keeping stakeholders aligned
- Collaborating with affiliates and key partners to drive incremental sales
- Reporting with insight: clean metrics on spend, CPA, ROAS, AOV, GMV, plus recommendations for next steps
You will sit in the growth team and work day-to-day with the Growth Lead, plus collaborate with GTM, product, content, and creative teams. The role is remote from the Philippines with hours overlapping the Australian business day; being in or near Metro Manila is highly preferred.
Heidi's culture emphasizes building for the next decade, following evidence, owning outcomes end-to-end, shipping and iterating, and living in clinicians' reality. The company offers ₱15,000 annual L&D budget, ₱3,000/month health and wellness allowance, ₱10,000 home office budget, 26 weeks paid primary parental leave, 18 weeks paid secondary parental leave, fertility support up to ₱150,000, four weeks work-from-anywhere annually, and comprehensive HMO coverage.
REQUIREMENTS:
- Hands-on performance marketing experience across Meta, Google, and TikTok Ads; demonstrated ability to manage real budgets and learn from mistakes
- Experience setting up and running marketplace stores, particularly Amazon
- Track record of planning campaigns and offers that moved sales volume, not just impressions
- Experience with native or discovery ads (Outbrain, Taboola, or similar); plus if you have written article-style copy
- Strong project and stakeholder management; ability to run multi-team launches without weekly escalations
- Comfort designing and running experiments and A/B tests from hypothesis through readout
- Fluency in ecommerce metrics: CPA, ROAS, AOV, GMV, contribution margin; understanding which metrics can be misleading
NICE TO HAVE:
- Startup/scale-up experience
- Medtech, healthtech, or regulated-industry experience
- Experience marketing an AI product
- Physical product ecommerce experience, including shipping, returns, and inventory management
