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Salary: USD 300,000 - 0 / annual
Lyric is an enterprise AI platform built specifically for supply chain optimization. The company offers out-of-the-box AI solutions for network optimization, inventory allocation, route scheduling, fulfillment capacity planning, demand propagation, and predictive analytics, combined with a platform-first approach that empowers both business and technical users through no-code tools and composable workflows. Lyric serves Fortune 500 companies including Smurfit WestRock, Estée Lauder, and Coca-Cola.
You will join as VP of Marketing, a senior leadership role reporting to the GTM leadership team. You will own Lyric's complete marketing execution across demand generation, field marketing, and content/brand, with a clear mandate to drive qualified pipeline and revenue growth.
Key responsibilities include:
- Building and leading a modern, always-on demand generation engine leveraging AI, automation, and data to optimize channel mix, targeting, and campaign performance across the funnel, with sharp focus on enterprise buyers
- Establishing and evolving the marketing tech stack and data infrastructure, ensuring the right mix of tools for automation, lead scoring, content management, and reporting
- Defining the operating cadence for Marketing, including dashboards, forecasting, and business reviews; partnering with Sales using pipeline math to align on goals, diagnose gaps, and drive accountability
- Building, developing, and coaching a high-performing marketing team; evaluating talent honestly, placing people in positions to succeed, and holding the organization to a high bar
- Managing external partners across PR, brand/creative, and digital to maximize quality and efficiency
You will be a strong generalist who can set strategy, build teams, and execute across the full marketing mix. Some travel is required.
REQUIREMENTS:
- 10–15+ years of progressive marketing experience in B2B SaaS or enterprise AI/ML
- At least 5+ years building and leading marketing teams at high-growth companies
- Strong generalist background spanning demand generation, product marketing, field marketing, and content/brand, with proven ability to connect storytelling to revenue
- Proven track record of marketing complex technical solutions to Fortune 500/1000 enterprises across the full buyer journey
- Deep knowledge of B2B buyer journeys, marketing automation, and CRM systems (e.g., HubSpot); modern marketer who embraces experimentation and stays ahead of emerging tools and tactics
- Metrics-driven operator with strong track record of hitting pipeline and revenue targets, and budgeting and forecasting discipline to back it up
- Demonstrated success managing and consolidating external partners across PR, creative, and digital
- Excellent communicator and team builder who thrives in early-stage, high-visibility environments
Note: The company encourages applications even if you don't meet 100% of the qualifications.
