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Duetto, a PE-backed SaaS Revenue and Profit Operating System for the global hospitality industry, is seeking a Digital Marketing Manager to design and own strategic digital campaign strategies across the full customer lifecycle.
You will report to the Senior Growth Marketing Manager and sit within the Growth Marketing team, working closely with Digital Marketing, Customer Marketing, and Content and Creative teams. This is a strategic role focused on designing campaign architectures and making commercial trade-off decisions—not executing plans built by others.
Key responsibilities include:
**Campaign Strategy & Design**: Design strategic frameworks for global multi-channel digital campaigns across paid search, paid social, display, email, and content syndication. Make commercial trade-off decisions on budget allocation and channel mix. Define campaign architectures across the full customer journey from awareness through expansion. Brief the Content and Creative team on strategic direction.
**Account-Based Marketing**: Design and execute ABM campaign strategies targeting named accounts and account segments. Architect multi-touch ABM plays blending paid media, personalized content, email sequences, and retargeting. Stay current on ABM tactics and platforms. Define account-level measurement frameworks tracking engagement, pipeline influence, and progression.
**Nurture, Conversion & Expansion**: Design and optimize nurture strategies across acquisition and expansion. Define campaign strategies for customer expansion (upsell, cross-sell, adoption). Make data-informed decisions on conversion optimization priorities. Own analysis of campaign and channel performance.
**Regional Strategy**: Define how global campaign strategies should be adapted for local markets. Provide strategic performance analysis by territory.
**MarTech & Data Operations**: Identify gaps and improvement opportunities in the marketing technology stack. Ensure campaign infrastructure supports growth team ambitions. Champion clean data practices.
**AI-First Campaign Operations**: Use AI as a core part of campaign design, planning, and optimization. Bring an AI-native mindset to strategy. Contribute to how the team adopts AI in day-to-day work.
**Requirements**
- 5+ years in digital marketing, growth marketing, or marketing operations with demonstrable experience designing campaign strategies that have driven measurable pipeline and expansion revenue
- Demonstrable experience designing and owning digital ABM campaign strategies with defined targeting, engagement models, and measurement frameworks
- Proven ability to make commercial trade-off decisions across paid media, email, nurture, and content syndication
- Experience designing marketing campaigns across both acquisition and customer expansion
- Experience with marketing technology platforms such as HubSpot, Salesforce, Google Analytics, and programmatic/ABM tools
- Background in B2B SaaS preferred (but strong strategic thinking and commercial instinct matter more than sector match)
- Strong campaign strategist who designs architectures and defines audience/channel strategies
- Data-informed decision maker who interprets performance and makes strategic recommendations
- Commercially minded with understanding of pipeline and revenue outcomes
- Clear communicator able to present recommendations and brief creative teams
- Curious and proactive, staying ahead of digital marketing changes
- Comfortable with complexity across multiple campaigns, channels, regions, and objectives
- Understanding of full customer lifecycle ("bow-tie") across acquisition and expansion
- Embrace of AI as a tool for faster, better strategic decision-making
