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Salary: USD 205,000 - 250,000 / annual
Trovy is building a financial platform for America's 86 million homeowners, enabling them to manage their homes and access low-rate credit secured by home equity. The company is backed by Left Lane, Kleiner Perkins, DCM, and Camber Creek, and is led by fintech innovators.
As VP, Marketing, you will build Trovy into a household name for homeowners. This is a builder's role where you will set creative and brand vision, own acquisition across all channels, and drive a full customer lifecycle of activation, retention, and advocacy. You'll report to the Co-Founder & COO with a mandate to build a full in-house marketing organization over time.
Key responsibilities include:
- Drive scalable growth by owning top-of-funnel metrics and multi-year marketing plans across home equity products, determining resourcing needs, and delivering against aggressive volume targets.
- Define competitive edge through deep market research, competitor analysis, and leading a proactive PR strategy to communicate Trovy's unique advantages.
- Influence the product roadmap by acting as a key partner on new product design, bringing market intelligence and customer insight to ensure new offerings are positioned to win.
- Own the full acquisition channel mix (paid, affiliate, direct mail, organic/SEO, lifecycle), setting strategy, budget allocation, and performance standards while managing employees and consultants.
- Own the marketing budget directly, growing acquisition volume while holding or improving CAC.
- Set Trovy's creative and brand vision across all touchpoints, from paid ads and direct mail to the website and card.
- Build and mentor the marketing team to be a data-first execution engine with a mission-driven, high-performance culture.
- Work cross-functionally with designers, product, data, and compliance to bring campaigns to life, including building a scalable ad review process.
Requirements:
- 10+ years of experience driving new user acquisition against set CAC or volume targets, timelines, and budgets at scale
- 5+ years building and leading marketing teams, including managing agencies and consultants
- Proven track record managing performance toward measurable goals
- Deep knowledge of key marketing channels: paid media (Meta, TikTok, Google), direct mail, affiliate, and organic/SEO
- Mastery of hypothesis-driven A/B and incrementality testing, with ability to lead teams through analysis
- Strategic thinker and leader able to break down problems, develop priorities, and mobilize teams
- Self-starter with move-fast bias, comfortable managing multiple competing priorities
- Ability to define marketing KPIs and understand performance drivers from first principles
- Strong point of view on effective direct-response creative with a framework for testing and iteration
- Experience marketing high consideration financial products in a regulated environment
- Experience in fintech or DTC/consumer lending strongly preferred
