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Sensor Tower is a digital intelligence platform trusted by 2,500+ enterprises worldwide, providing insights into market trends, advertising, competitor strategies, and consumer behavior across mobile, web, and gaming. The company serves tech, retail, entertainment, gaming, CPG, and finance sectors.
You will drive marketing strategy and execution across Europe, the Middle East, and Africa (EMEA) from a London base. This director-level role begins as a hands-on individual contributor with the expectation to build and lead an EMEA marketing team over time.
Key responsibilities include:
- Develop and execute EMEA product marketing strategy aligned with regional sales goals and global go-to-market initiatives
- Translate complex product capabilities into clear, persuasive messaging for EMEA audiences by partnering with Product and Engineering
- Lead regional execution of global product launches and beta programs, incorporating EMEA buyer needs
- Plan and execute integrated campaigns across content, email, digital channels, account-based marketing, and events to generate qualified pipeline
- Collaborate with global Marketing and Product teams on regional events and activations
- Equip regional Sales with localized pitch decks, competitive battlecards, product presentations, and case studies
- Gather customer feedback, competitive intelligence, and market insights; share findings with global teams to inform product and marketing decisions
- Establish scalable marketing processes and build the regional marketing function as it grows
You will work closely with Product, Sales, Engineering, Customer Success, and global Marketing teams across time zones.
Work arrangement: Hybrid, 2-3 days per week in the London office.
Requirements:
- Significant B2B marketing experience with a track record of driving regional strategy and delivering results at senior or director-level scope
- Exceptional writing and editing skills in English; ability to explain complex products and data to different buyer audiences
- Experience adapting global strategies for EMEA with understanding of regional differences in buying behavior and market needs
- Ability to build product knowledge quickly and partner effectively with Product and Engineering on messaging and launches
- Strong cross-functional collaboration and influence skills, including partnership with regional Sales and global teams across time zones
- Experience using CRM, marketing automation, and analytics tools to measure performance and guide decisions
- Sound strategic judgment and prioritization; willingness to execute directly and leadership skills to build a team over time
- Broad hands-on experience across demand generation, field marketing, content, and account-based programs with evidence of pipeline impact
Preferred experience:
- SaaS, MarTech, AdTech, digital market intelligence, or data products background
- Experience hiring, mentoring, or managing a marketing team
- Familiarity with Salesforce, Looker, or buyer intent platforms
- Additional language skills relevant to EMEA markets
