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Salary: USD 150,000 - 165,000 / annual
Owner is an AI-native platform helping local business owners (starting with restaurants) succeed by consolidating tools for websites, online ordering, CRM, POS, and more. The company has generated tens of millions in revenue since 2020, processed over a billion dollars in online orders, and serves over 20,000 restaurant owners.
Owner's media channels have become a category-leading advantage, with YouTube and Instagram channels attracting over 3 million organic impressions monthly. The company is now building a dedicated Media team to double down on this momentum.
As Short Form Content Manager, you will lead strategy and execution across Owner's Instagram, YouTube Shorts, Facebook Reels, and emerging shorts platforms. You'll serve as the connective tissue between creative inspiration and world-class output, driving reach, brand affinity, and a movement that helps business owners globally.
Key responsibilities:
- Lead short-form content strategy and oversee execution across all key platforms
- Pioneer and scale new formats and production capacity across written, graphic, and video posts
- Hire, manage, and develop pods of producers, editors, and strategists for each platform to scale high-quality output at volume
- Maintain a high culture of experimentation and performance to keep content standards extremely high
- Gather and use data to inform creative direction, test formats, and iterate quickly
- Help shape how millions experience Owner's brand and CEO Adam Guild's voice online
You'll report directly to the Chief of Staff to the CEO and VP of Media, and partner closely with the CEO, VP of Marketing, Director of Content Marketing, and cross-functional leaders across Product, Marketing, and People Teams.
Requirements:
- Proven experience growing short-form content across multiple platforms
- Exceptional design eye for graphics and typography
- Strong editing and motion-graphics skills (Premiere Pro, CapCut, After Effects, etc.)
- Deep understanding of platform best practices and native storytelling formats
- Comfort balancing creative instincts with performance data
- Exceptional organizational skills and bias for clear systems and documentation
- Curiosity around AI-driven tools, automation, and new media workflows
- Spreadsheet or analytics fluency to track and visualize performance
