SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Paytm, India's leading mobile payments and financial services distribution company, is seeking an experienced Campaign Manager to drive user growth through end-to-end campaign execution and optimization.
In this role, you will own the complete lifecycle of growth campaigns, from planning through analysis and optimization. You'll manage execution of cashback, CLM (Customer Lifecycle Management), push notification, and banner campaigns using CleverTap and related tools. Your responsibilities include setting up campaigns in CleverTap, defining audience segmentation and targeting parameters, scheduling deployments, and conducting quality assurance before launch.
You'll work cross-functionally with Growth, CLM, Marketing, Design, Promo, and Tech teams to ensure smooth execution and resolve dependencies on time. A key part of the role is analyzing campaign performance data, running experiments to test hypotheses, and identifying optimization opportunities to improve engagement and conversion metrics. You'll leverage AI tools such as ChatGPT, Claude, and Gemini to improve operational efficiency, automate workflows, and enhance campaign processes.
The ideal candidate demonstrates strong ownership mentality, analytical thinking, problem-solving ability, and clear communication skills. You should be comfortable working independently while collaborating effectively across teams. The role offers the opportunity to impact Paytm's mission of bringing half a billion Indians into the mainstream economy through technology, working with a 500mn+ user base and 25mn+ merchant ecosystem.
Requirements:
• 2+ years of hands-on experience in Growth Operations, preferably in consumer tech or fintech
• Strong campaign execution expertise
• Proficiency with CleverTap platform
• Experience with AI tools (ChatGPT, Claude, Gemini) for operational efficiency and workflow automation
• Ability to manage end-to-end execution of cashback, CLM, push, and banner campaigns including setup, segmentation, targeting, scheduling, and QC
• Strong analytical thinking, problem-solving, and communication skills
• Ability to work independently and demonstrate ownership
