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Florence Healthcare is seeking a VP of Marketing to lead the company's go-to-market strategy and team during a pivotal growth phase. Florence is a SaaS+AI platform that optimizes clinical trial workflows for research sites globally, used by over 65,000 research teams across 90 countries. The company is backed by Insight Partners and has been recognized as a Deloitte Fast 50 business, G2 Category Leader, and Inc. 5000 company.
In this role, you will own Florence's end-to-end marketing strategy spanning demand generation, brand positioning, product marketing, and customer marketing. You'll define the organizational design, budget, and roadmap for a modern B2B SaaS marketing team, serving as a hands-on coach who develops team members and builds a high-performing culture.
Key responsibilities include:
**Demand Generation & Growth:** Create and manage account-based marketing programs for large enterprise accounts. Build full-funnel, multi-channel programs (ABM, paid media, SEO/AEO, lifecycle marketing) that deliver consistent pipeline and revenue contribution. Establish shared accountability models and SLAs between sales and marketing. Develop rigorous attribution models, dashboards, and reporting frameworks.
**Strategy & Leadership:** Own Florence's marketing strategy across all functions. Build and scale the marketing team in a Series B–D+ environment. Coach team members to recognize strengths and position them for current and future success. Prioritize diversity, equity, and inclusion in team culture.
**Product & Customer Marketing:** Lead go-to-market planning for new product launches in partnership with Product and Sales. Develop value propositions, persona-based messaging, and competitive positioning for key segments. Equip sales with tools, training, and collateral to improve conversion and deal velocity.
**Brand & Market Positioning:** Refine Florence's brand positioning and category narrative in a competitive landscape. Lead messaging and storytelling across web, content, PR, events, social, and sales enablement. Build Florence into a recognized and respected brand within healthcare and life sciences.
**Requirements:**
- 10+ years of progressive experience in B2B SaaS marketing, with 5+ years in a senior leadership role
- Experience leading teams in scaling environments (Series B–D+), ideally in PE/VC-backed settings
- Life sciences industry experience is required
- US based (remote work is fine)
- Fluency in SaaS GTM models, modern marketing tech stacks (HubSpot, Salesforce, LinkedIn Ads, etc.), and buyer journeys
- Strong cross-functional leadership with Sales, Product, and Post-Sales
- Clear, confident communicator and team builder
