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Zipline is the world's largest drone delivery service, operating on four continents and completing millions of deliveries of blood, vaccines, medical supplies, food, and retail products. The company has flown over 140 million commercial autonomous miles and is redefining logistics and supply chain access globally.
You will own the complete marketing strategy and performance for the Atlanta market. This is a leadership role where you'll determine where marketing can have the greatest business impact and align the organization around those priorities. You'll drive measurable growth across awareness, customer acquisition, referrals, merchant launches, and overall market performance.
Key responsibilities include:
- Owning marketing strategy, priorities, and performance for Atlanta from launch through ongoing growth
- Developing deep understanding of Atlanta audiences, customer behavior, merchant needs, and local opportunities
- Building and executing integrated campaigns across paid and owned channels, lifecycle marketing, partner marketing, community engagement, and local activations
- Coordinating across Commercial, Operations, Community Engagement, and Marketing teams to align campaign plans, timing, and responsibilities
- Bringing customer and market insights back to the broader Marketing team to improve Atlanta work and inform future market launches
- Setting clear goals, measuring results, and adjusting plans as the market grows
You'll serve as the marketing leader for Atlanta, partnering closely with Commercial, Operations, Community Engagement, Communications, and the broader Marketing organization. While each team owns its area of expertise, you'll define market strategy, set priorities, and ensure collective efforts drive measurable business results.
REQUIREMENTS:
- 6–8 years of experience in integrated marketing, growth marketing, local market marketing, or related field (product or partner marketing experience is a plus)
- Experience building campaigns that bring multiple channels together to drive measurable growth
- Strong business judgment and ability to prioritize opportunities based on business impact
- Experience leading complex cross-functional initiatives and aligning stakeholders without direct authority
- Clear communication skills, including ability to write creative briefs and work effectively with partners and stakeholders
- Ability to set campaign goals, assess performance, and use data to recommend investment allocation
- Comfort operating in ambiguity and adapting quickly as business needs evolve
- Ability to work onsite in Atlanta, Georgia
