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As Affiliates Manager at Xero, you will own the strategy and day-to-day management of the company's global affiliate channel across both the Xero and Melio brands. You'll manage publisher relationships end-to-end and design campaigns that drive new customer acquisition to company websites, optimizing for lifetime value and first-time payers. Working across Impact and PartnerStack platforms, you'll manage a multi-million dollar channel with clear accountability for measurable returns.
This role offers the opportunity to help build an affiliate channel that sets the standard for SaaS at a global, publicly listed company. You'll transition the channel from strong acquisition performance to scaled growth, building repeatable tools and workflows—many powered by AI. You'll collaborate with engineers and applied scientists on tracking, attribution, and incrementality analysis, then translate those insights into actionable plans for publishers, partners, and stakeholders.
You'll join Xero's affiliates team within the broader performance marketing function, working alongside a fellow Affiliates Manager in Sydney who specializes in publisher relationships. Together you'll share channel ownership, with your measurement and technical expertise complementing their partner relationship skills. You'll partner with product, data science, engineering, brand teams, and external affiliate agencies to execute campaigns.
Initial focus areas include: getting hands-on with Impact (Xero) and PartnerStack (Melio) platforms and their tracking/reporting infrastructure; reviewing performance and attribution data across both programs and closing tracking gaps; growing and nurturing high-quality publisher partnerships in Australia, UK, and US core markets; and shaping the channel roadmap with AI-powered tools and automation to scale acquisition.
The role is based in Australia or New Zealand near a Xero office, with hybrid flexibility mixing office time with remote work. Regular boost days facilitate in-person collaboration.
Qualifications & Requirements:
- Hands-on affiliate marketing experience at scale (from affiliate networks, platforms, agencies, or client-side)
- Proven experience running programs on platforms such as Impact or PartnerStack, from partner recruitment through optimization and reporting
- Strong grasp of tracking, attribution, measurement, and incrementality; comfort diving into technical details with engineers and data scientists
- Natural ability to build trusted relationships with publishers, partners, and technical/business stakeholders
- Familiarity owning budgets and commercial targets; ability to translate data into clear insights demonstrating channel value
- Curiosity about AI and demonstrated ability to identify, test, and roll out new tools to scale channel performance
