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Salary: USD 305,000 - 330,000 / annual
Pendo is seeking a VP of Growth Marketing to lead the company's full growth engine from top-of-funnel awareness through qualified pipeline creation. This is a strategic leadership role that owns demand generation, website performance, marketing analytics, experimentation, lifecycle programs, and product-led growth motions.
Day-to-day responsibilities include:
• Owning demand generation strategy and execution across paid search, paid social, SEO/SEM, content-driven acquisition, and multi-channel campaigns to generate qualified pipeline and improve growth efficiency and predictability.
• Partnering closely with Sales on pipeline handoff and conversion, with Product on growth features and activation, and with the CMO and CRO on GTM priorities and investment allocation.
• Owning the marketing website as a core growth asset, including performance optimization, conversion rate optimization, experimentation, lead routing, and continuous improvement of the buyer journey and demo experience.
• Developing and executing paid creative strategy, ensuring the team tracks creative performance and understands what drives results.
• Building and maintaining clear attribution models, dashboards, and reporting that provide leadership visibility into pipeline and revenue drivers, using measurement infrastructure to guide prioritization and budget decisions.
• Establishing a rigorous testing culture across acquisition, website, onboarding, and lifecycle to identify what works, scale successful tests, and create systems for continuous improvement.
• Building, leading, and developing a high-performing growth organization across demand generation, performance marketing, SEO/SEM, website, analytics, and product/lifecycle growth.
• Driving activation, onboarding, time-to-value, retention, and expansion programs that increase product adoption and net revenue retention, connecting product-led and lifecycle motions to broader pipeline and revenue outcomes.
Pendo values builders who operate as strategic advisors, influence decisions, and elevate how teams work. The ideal candidate is genuinely AI-curious and uses AI tools to fundamentally rewire their approach to work, seeing AI as a multiplier rather than a shortcut.
Requirements:
• 12+ years of experience in growth, demand generation, or revenue marketing within B2B SaaS, including significant leadership across performance channels and product-led or lifecycle motions
• Proven track record owning demand generation across paid search, paid social, SEO, pipeline generation, and other growth channels, with measurable pipeline and revenue outcomes at scale
• Direct experience managing marketing analytics, attribution, and website performance or conversion optimization
• Strong analytical and systems-thinking skills, with ability to build measurement infrastructure and use data to guide prioritization and investment decisions
• Demonstrated ability to lead and scale cross-functional teams while influencing across Product, Marketing, Sales, and Customer Success
• Excellent communication skills with ability to set clear priorities for executives and operators
Nice-to-haves:
• Experience in product analytics, digital adoption, or developer/product tools companies
• Background scaling growth in hybrid self-serve and enterprise environments
• Experience with SFDC, Omni, Clari, and/or other AI-driven revenue analytics tools
