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Encord is the universal data layer for AI, helping 300+ AI teams train and run models on the right data. The platform indexes, curates, annotates, and evaluates data across the full AI lifecycle from development through production. Trusted by Woven by Toyota, AXA, UiPath, Zipline, and others, Encord is a 100+ person team backed by $60M in Series C funding from Wellington Management, CRV, Next47, and Y Combinator.
You will lead product marketing for the Encord Platform, owning how the company messages Encord across targeted use cases, verticals, and personas. This is a critical business role where you become the subject matter expert for the end-to-end platform.
Key responsibilities include:
- Own messaging for Encord and platform-wide capabilities
- Amplify platform-level messaging through the website and marketing channels
- Build and deliver sales enablement with high CSAT scores to field teams
- Develop platform-specific messaging for campaigns and events; enable GTM teams with high-performing content to drive engagement and pipeline
- Deliver customer stories highlighting platform capabilities, technical details, and realized value
- Develop value proposition and messaging frameworks; drive product portfolio positioning aligned to targeted audiences and ICP
- Collaborate with product and engineering to identify needs and sharpen offerings based on competitive landscape and customer feedback
- Serve as a strong public speaker capable of demoing at events and to prospects
You will work in a 4-day/week in-person culture with frequent travel across the U.S., London, and Europe.
REQUIREMENTS:
- 3–5+ years of product marketing experience at an enterprise software company, preferably including PMM experience at early-stage AI startups
- Proven track record in product marketing with experience on technical products
- Strong understanding of Data & AI platform offerings and experience creating messaging and positioning for technical products targeted at the enterprise market
- Excellent writing skills for succinct messaging targeting AI/ML engineers and AI executives
- Deep understanding of the Data and AI space
- Experience building compelling technical and business content
- Ability to build strong working relationships with stakeholders to deliver joint messaging and GTM plans
- Experience creating compelling product and thought leadership content to support customers and Growth/Demand marketing campaigns
- Comfortable owning and running direct customer engagements
- Strong public speaker with technical aptitude to become an end-to-end expert on the Encord platform
- Proven ability to collaborate with sales, growth marketing, and product teams
- Preferred: technical academic background (BS in Computer Science or related discipline)
