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Nabla is an AI-powered clinical documentation assistant trusted by 100,000+ clinicians across 130+ healthcare organizations. The company recently closed a $70M Series C and is scaling its go-to-market engine to support increasingly complex enterprise deals across multiple buyer types and routes to market (direct sales, partners, resellers).
As Head of Marketing, you will lead a 6-8 person team spanning product marketing, growth, content, and marketing operations. You will own Nabla's positioning, messaging architecture, and go-to-market strategy across clinical leadership, operations, and finance buyer personas. Key responsibilities include:
**Product Marketing & Strategy:** Shape segment-level narratives and positioning across buyer types and routes to market. Own launch strategy for new products and modules, including readiness, narrative, pricing, and enablement. Build and maintain a competitive intelligence function with battlecards and win/loss analysis. Develop sales and partner enablement content that the team actually uses.
**Growth & Demand:** Own the demand strategy in coordination with the COO. Manage a growth lead executing paid, SEO, lifecycle, and account-based programs. Own marketing's pipeline contribution and reporting.
**Content:** Prioritize clinical evidence, outcomes data, and customer stories over volume. Build a clear, single content roadmap aligned to pipeline and credibility.
**Marketing Operations:** Coach the marketing ops manager. Oversee the marketing stack, data, processes, and reporting. Ensure clear visibility into marketing's contribution to pipeline and revenue.
**Resourcing:** Diagnose gaps in PMM and growth capacity, and recommend hiring, agency, or process improvements.
Brand, communications, PR, and events report to the COO, allowing you to focus on positioning, launches, competitive strategy, and pipeline.
**Requirements:**
- 10+ years in B2B marketing with deep product marketing experience; you have personally built positioning and launch systems, not just managed people who did
- US healthcare technology experience with exposure to multiple routes to market (direct enterprise sales plus channel, reseller, or partner motions)
- Track record marketing to multiple buyer types (clinical and administrative); demonstrated understanding that they buy differently and messaging must reflect that
- Proven leadership of a marketing team of 5+ spanning PMM, Growth, and Ops
- Strong command of the demand mix (paid, SEO/GEO, lifecycle, ABM) at a strategic level; able to direct a growth lead and judge work without running campaigns yourself
- Data-driven mindset: comfortable owning a pipeline target, defending attribution, and reporting to leadership and the board
- Series B to D SaaS experience; bonus for having navigated a growth inflection
- Must be currently authorized to work in the United States and able to maintain authorization without requiring employer sponsorship
About Nabla
Healthcare / Life Sciences; AI / Data / Infrastructure — AI assistant for clinical documentation and patient encounters.
